A financial centre grows on the people who know about it. AIFC writes to investors, fintech companies, partners and journalists, in English, Kazakh and Russian. Selzy holds them in 200+ lists, cut three ways: by audience, by media outlet and country, and by event, from webinars to exhibitions to business meetings. Custom fields add each contact’s business type, industry and company.
Events make up most of AIFC’s campaigns, and an invitation rarely goes out once. Selzy sends it to each segment as a campaign of its own and reports on each one separately. Contacts who did not open get a resend.
Astana Finance Days gets its own series, starting months before the forum. In the final month an email goes out a month, two weeks and one week before the start, and each one reaches a wider audience than the one before. The emails closest to the date work as a step-by-step guide: register, share an “I’m attending” poster, download the forum app, book meetings, collect the badge. The three final-month invitations opened at 52%, 58% and 57%.
For Astana Finance Days email is our primary channel for communication with participants and partners. In our post-AFD survey, most respondents identified email newsletters as the most useful channel. Preparing participants is part of preparing the forum itself, so we time our messages to give people room to act – from approving a sponsorship to booking meetings.
Selzy’s segmentation and reporting help us tailor messages and prioritise follow-ups, while participants’ replies reveal gaps in the information we provide. Addressing those gaps early resolves uncertainty before it becomes an issue on site.
32% of the people who get an AIFC campaign open it. Selzy shows that next to its own benchmark, which puts the average at 15.5%. Spam complaints sit at 0.005%, against the 0.1% Gmail asks bulk senders to stay under.
200+ lists, every invitation sent to each audience as its own campaign, and a forum countdown that opens at 50%+. Any organisation that runs events can work the same way, and every feature on this page is one a new Selzy user gets on day one.
