Best Mother’s Day Email Subject Lines

110+ best Mother’s Day email subject lines ideas

Here are some ideas for any industry to get your creative juices flowing:

General examples

• Mother’s Day is 10 days away. (Don’t worry, we got you)
• Make it personal this Mother’s Day
• Time is running out to find the perfect Mother’s Day gift
• Celebrate Mom with our best gifts
• Our Mother’s Day gift guide has something for every Mom
• Make her feel special this Mother’s Day
• Show Mom some love with our Mother’s Day deals
• Mother’s Day is just around the corner – are you ready?
• Don’t forget to spoil Mom this Mother’s Day
• Time to show Mom some appreciation
• Make her smile with our Mother’s Day gifts
• Celebrate the amazing Mom in your life
• Give Mom a gift she’ll cherish forever
• The ultimate Mother’s Day gift guide
• A Mother’s Day gift for every type of Mom
• Treat your Mom to something special this Mother’s Day
• Show your Mom how much you love her this Mother’s Day

Sale subject lines

• Celebrate Mother’s Day with these special deals!
• Shop the Mother’s Day sale
• Get a gift for Mom and save big
• Last chance to get Mother’s Day gifts on sale
• Hurry! Our Mother’s Day sale ends soon
• Treat Mom without breaking the bank
• Don’t miss out on our Mother’s Day deals
• Mother’s Day blowout sale
• Save big on gifts for Mom
• Get amazing deals on Mother’s Day gifts
• Huge discounts on gifts for Mom
• Mother’s Day sale: up to 50% off
• The best Mother’s Day deals are here
• Get your Mother’s Day gifts at a steal
• Last chance to save on Mother’s Day gifts
• Don’t miss our Mother’s Day clearance sale
• Mother’s Day gifts at unbeatable prices
• Final hours of the Mother’s Day sale

‘Get a gift’ headlines

• Get Mom the gift she deserves
• Get her the perfect Mother’s Day gift
• Get her something she’ll love this Mother’s Day
• Get her a gift that shows how much you care
• Get Mom a gift she’ll never forget
• Get the perfect Mother’s Day present now
• Get creative with our Mother’s Day gift ideas
• Get Mom something she’s been wanting
• Get the best Mother’s Day gift for your amazing Mom
• Gift [Brand or Product] this Mother’s Day
• Get Mother’s Day gifts the same day! #HappyMothersDay
• Find perfect gifts (+ free gifts) for Mother’s Day
• Give the gift of luxury this Mother’s Day

‘Discount’ headlines

• Save on Mother’s Day gifts
• Mother’s Day discounts you won’t want to miss
• Our best deals for Mother’s Day gifts
• Mother’s Day discounts up to 70% off
• Don’t miss out on our amazing Mother’s Day deals
• Treat Mom without breaking the bank with our discounts
• Get more for less with our Mother’s Day discounts

‘Free shipping’ headlines

• Free shipping on Mother’s Day gifts
• Get free shipping on all Mother’s Day gifts
• Shop our Mother’s Day gifts and enjoy free shipping
• Mother’s Day gifts delivered for free
• Free shipping on all Mother’s Day orders
• No shipping fees on Mother’s Day gifts
• Celebrate Mom with free shipping on her gifts
• Mother’s Day made easy with free shipping
• Celebrate Mother’s Day – free shipping
• Amazing gift ideas for Mother’s Day + enjoy free shipping
• Last chance for free Mother’s Day shipping

‘Last-minute’ headlines

• Last-minute Mother’s Day gifts
• Don’t panic – we have last-minute Mother’s Day gift ideas
• Last-minute Mother’s Day shopping made easy
• Last chance to get your Mother’s Day gifts in time
• Last-minute gifts for the procrastinator in you
• Get your Mother’s Day gifts just in time
• Don’t stress – we have last-minute Mother’s Day gifts
• Same-day delivery for your last-minute Mother’s Day needs
• Time is running out! Order your Mother’s Day gifts now
• Still time for your Mother’s Day gift

Beauty & Fashion subject lines

• Give Mom the gift of beauty this Mother’s Day
• Treat Mom to something stylish this Mother’s Day
• Our Mother’s Day fashion picks
• Make Mom feel beautiful this Mother’s Day
• The perfect accessory for Mom this Mother’s Day
• Glam up Mom’s Mother’s Day with our beauty picks
• Fashion-forward Mother’s Day gifts for Mom
• Stylish Mother’s Day gifts she’ll adore
• Pamper Mom with our beauty and skincare gifts
• For the fashionista Mom: our Mother’s Day picks
• Gift beauty with free delivery* this Mother’s Day

Funny subject lines

• First dibs on Dunks for mom 
• You probably drive your mum crazy
• You’re the balm, Mom – Mother’s Day gift ideas
• For the woman who gave you life (and a few gray hairs)
• Thanks, Mom, for not putting me up for adoption
• Because you’re the reason we’re all here – Mother’s Day gift ideas
• Don’t forget to call Mom (and buy her a gift)
• Moms deserve medals, but gifts are easier to wrap
• Because Mom deserves more than just a macaroni necklace
• Thank you for not giving up on me, Mom – and for your gift
• Let’s make Mom proud and get her an awesome gift
• Not to be your mom but…
• She can buy herself flowers, gift her the [Product] instead
• I got it from my Mom
• Flowers fade but the [Product] won’t: Gift it to your Mom

Subject lines with emojis

• Be there no matter what this Mother’s Day 💌
• 💐 Celebrate Mom with our Mother’s Day gifts 💐
• 🎁 Give the gift of love this Mother’s Day 🎁
• 💖 Show Mom how much you care 💖
• 🌺 Brighten Mom’s day with our Mother’s Day gifts 🌺
• 🎉 Celebrate Mom in style this Mother’s Day 🎉
• 🌸 Spoil Mom this Mother’s Day 🌸
• 💝 Give the gift of love and appreciation 💝
• 🎀 Get the perfect Mother’s Day gift 🎀
• 🎉 Celebrate Mom in style 🎉

More cool subject lines

• Our top gifts. Her top Mother’s Day.
• Unique Mother’s Day gifts she’ll love
• Personalized Mother’s Day gifts for every Mom
• Give Mom the gift of relaxation this Mother’s Day
• Perfect Mother’s Day gifts for the outdoorsy Mom
• Our top picks for the perfect Mother’s Day gift
• Mother’s Day gifts that will make her day
• Handmade gifts for a personal touch this Mother’s Day
• Mother’s Day gifts for the plant lover Mom
• For the adventurous Mom: our top picks for Mother’s Day
• Shout out to all the dog Moms

Top 12 Mother’s Day email subject lines

With inboxes flooded with promotional emails, it can be challenging to grab the recipient’s attention. The subject line is the first impression that can make or break the email’s success no matter the industry. Here are the 10 best subject lines for Mother’s Day emails that are a success:

This subject line uses emotional triggers to grab the reader’s attention. The word “Memorable” evokes a sense of excitement and anticipation, while the heart emoji adds a warm and affectional feel to it. Those triggers are particularly effective when targeting e-commerce clients who are looking to make Mother’s Day extra special for their loved ones.

This example of the subject line gives a sense of excitement and celebration around Mother’s Day. The use of the party popper emoji also adds a festive touch and catches the recipient’s attention in their inbox. The phrase “twice the cards” can encourage the recipient to open the email and learn more about the deal.

This is a great example of a subtle message in a subject line. First, the mention of “mom” immediately tells you that it’s about Mother’s Day. But then it follows with the “how easy it was” line, promising to make the customer’s life easier and getting the gift buying out of the way quickly. People would love nothing more than brands making their lives easier. The lesson here is that we shouldn’t rule out simplicity and subtleness. 

This subject line is more of a classic: it tells you precisely what you are going to find inside and gives you a little bit of an emotional push — just enough for you to nod along but not to be overwhelmed with guilt. The copy continues the main gratitude theme with all the products that say “Thank you” for certain things.

The subject line clearly states the purpose of the email — offer of a discount on Mother’s Day purchases. With the additional $2 off highlighted, customers are more likely to open the email and engage with its content since everyone loves to save money. 

Moreover, the preheader “+ Get some ideas for a delicious gift she won’t forget” gives you a hint that there are a number of options to explore and choose from.

This subject line is attention-grabbing and conveys a sense of urgency to the recipients. The phrase “shipping cutoff is SOON” implies that time is running out, and it’s a call-to-action for the recipients to take immediate action to place their orders before it’s too late.

The use of the rose emoji 🌹 adds an emotional appeal and warmth to the subject line.

This subject line is attention-grabbing and compelling. The “mom-approved gifts” line is helpful to customers — it’s always great to choose from the list pre-approved by experts in the field (in this case, it’s motherhood). The combination of the gift box emoji 🎁😍 and the heart emoji ❤️ helps to add excitement, joy, and a sense of love. 

The phrase “Nourish the one who nurtures you” highlights the selflessness and love that mothers provide to their families. With it, the subject line conveys a sense of gratitude and appreciation toward mothers. The addition of the heart emoji ❤️ adds a visual element and brings even more emotional impact. 

The preheader, “Sales on healthy products for the home,” informs the readers about the promotional aspect of the e-commerce email. This information can encourage the readers to open the email and explore the sales on offer.

The subject line is fun, catchy, and relatable — we all drive our moms crazy at times, right? And that what’s makes it effective. Out of countless sale deals, you’ll notice a subject line from your own personal experience. Of course, those types of subject lines work well with “fun” emails mostly. If you prefer something classy and elegant, this line probably won’t fit.

The key emoji 🔑 and ellipsis in this Mother’s Day email subject line create a sense of intrigue. What is this secret? Tell us, tell us now! That’s pretty much every subscriber’s reaction to it. Don’t hesitate to add a little mystery and a sense of anticipation — usually, people crave to unlock the secret, even if they are sure about what awaits them in the email. 

This subject line offers a clear benefit to the reader, namely a free gift for Mother’s Day. The use of the gift emoji 🎁 also adds to the appeal.

Also, the subject line is short and to the point, which makes it easy to understand and remember. This makes it more likely that the reader will open the email and take advantage of the offer.

The email subject line “FINAL HOURS! Explore Mother’s Day Celebrations” creates a sense of urgency and prompts the reader to take immediate action. It implies that time is running out, so recipients need to act fast. 

By highlighting the idea of “Mother’s Day Celebrations,” the company appeals to the emotional connection between mothers and their children. This can help capture the recipient’s attention and encourage them to open the email.

A few tips to make Mother’s Day email subject line better

Crafting the perfect subject line can be tricky. But with these tips, you’ll be well on your way to a successful Mother’s Day email campaign.

Keep it concise

It’s been proven that shorter email subject lines are more effective than longer ones. Studies from Retention Science suggest that an ideal length for a subject line lies between 6 to 10 words, which translates to about 40-60 characters. Another thing to remember is that most people check their emails on their smartphones these days, and that’s an even shorter space to operate in. So, to be safe, limit your subject lines to a maximum of 40 characters.

Avoid spam style

Email services often filter emails with spam-sounding subject lines. Think of all caps and excessive punctuation — those can trigger spam filters and hurt your email’s deliverability. Also, do not overuse words such as “free,” “buy now,” or “limited time offer”. Don’t worry, though; if you have a verified account with a good track record, it’s totally fine to send emails with the subject line “Limited offer: buy now” once in a while. Or, even better, focus on creating subject lines that sound personal and authentic.

Remember to personalize

Personalized subject lines have a higher open rate than generic ones. In fact, according to one study, personalized subject lines can increase open rates by 26%. So, include the recipient’s name or other personalized information (such as their purchase history, location, or interests) in the subject line. This way, your email stands out in the crowded inbox and encourages the reader to open it.

Test different subject lines

Test different subject lines to find the best-performing one. You can try email A/B testing — sen two versions of an email copy with different subject lines to a subset of your email list. This will help you to determine which subject line had a higher open rate, click-through rate, or conversion rate. Then, use the winning one for the rest of your email list.

Final thoughts

Writing catchy email subject lines for Mother’s Day doesn’t have to be a daunting task. By following our tips and examples, you can create messages that resonate with your audience and stand out from the competition. Remember to personalize your message, avoid spam style, test your subject lines, and keep them concise. Plus, make use of automation features to plan your campaign in advance. And most importantly, believe in yourself and your ability to create meaningful content.