What is generational marketing?
It’s a way of appealing to people of different ages, in short. Putting people in one generational bracket or another depends on when (roughly) they were born. Or rather, which historical period they were born into.
Generational marketing allows you to understand better how you can serve your customers — or how you can appeal to your prospects. It’s different from the usual age segmentation because the cohorts you get when segmenting by age are usually smaller and might not capture how a certain historical period influenced people’s buying behavior.
By applying generational marketing principles you’ll usually get only four groups: Baby Boomers, Generation X, Generation Y (Millennials) and Generation Z (Zoomers). We discuss those below in detail.