8 Best ConvertKit (Kit) Alternatives For 2024

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One of the best ways for businesses to connect with their audiences is through email marketing. It makes personalized communication easier, fosters customer relationships, and drives conversions. While ConvertKit helps creators and small businesses with these, it may not be the best option for everyone.

Some users cannot afford it, especially if they have a large number of subscribers, and others need advanced features that could be helpful to their marketing efforts.

In this article, we look at the best alternatives to ConvertKit, comparing their pros and cons, prices, and unique features to help you choose the right one. Read on to find out which ConvertKit alternative will work best for you in 2024.

Top alternatives to ConvertKit

Platform	Free options	Best for	Unique features	Starting price (billed annually)
Selzy	Free plan – add up to 100 contacts and send 1,500 emails/mo.	Small and medium-sized businesses, startups	Fast and easy email campaign setups, easy-to-use builder, analytic tools for tracking progress	$5.25 / month for up to 500 contacts and unlimited emails
Mailchimp	Free plan – add up to 500 contacts and send 1,000 emails/mo or 500 a day	E-commerce, small to medium-sized businesses	Email marketing automation, landing page builder, CRM integration	$13/month for 500 contacts with a monthly sending limit of 10X your contact list
Brevo	Free plan – send 300 emails a day	Small-to-medium sized businesses, SaaS companies	Email automation, customizable CRM functionalities	$8.08/month for 5,000 emails per month
MailerLite	Up to 1,000 contacts, 12,000 emails/month	Creators, small businesses	Advanced segmentation, easy drag-and-drop	$9/month, 1,000 contacts
Moosend	Free trial – add up to 1,000 subscribers and send unlimited emails for 30 days	Marketers, small to medium-sized businesses	Custom reporting, automation workflows, AI-powered recommendations	$7/month for up to 500 subscribers
GetResponse	30-day free trial – access to all premium features.	E-commerce, small businesses	AI Email generator, visual workflow builder, List management, and Multichannel management.	$15.6/month for up to 1,ooo contacts, and unlimited newsletters.
ActiveCampaign	Free trial – add up to 100 contacts and send 100 emails for 14 days. Limited to 1 user	Medium-sized businesses, e-commerce	Dynamic content, CRM integrations, machine learning capabilities	$15/month for up to 1,000 contacts and a monthly sending limit of 10X your contact list.
AWeber	Free plan – add up to 500 subscribers and send 3,000 emails/mo.	Non-profits, small businesses, and entrepreneurs	Automation, split testing, web push notifications	$12.50/month for unlimited subscribers with a monthly sending limit of 10X your subscribers’ list.

What is ConvertKit?

ConvertKit is an email marketing platform built for creators, bloggers, and marketers. It’s known for having an easy-to-use interface and helping creators grow their audiences, manage email lists, and set up automatic marketing campaigns.

A screenshot from ConvertKit showing their Sustainable growth tools for creators for email marketing.

Source: ConvertKit

ConvertKit pricing, advantages & disadvantages

ConvertKit offers three main pricing tiers based on the number of subscribers:

Free plan

Free newsletter plan with essential tools to build and engage an audience of up to 10,000 subscribers.

14-day trial for the Creator & Creator Pro plans for up to 1,000 subscribers.

Paid plan

Creator Plan: Starting at $25/month for up to 1,000 subscribers & unlimited email sequences.
Pro Plan: Starting at $50/month for up to 1,000 subscribers & unlimited email & Unlimited users.

ConvertKit advantages

Simple and intuitive interface
Advanced automation capabilities for email sequences.
Built-in tools for online creators to maintain their subscriber lists

ConvertKit disadvantages

The free plan also misses lots of important features like automations, which forces you to quickly upgrade to a paid plan.
The starting paid plan (Creator) does not include deliverability reporting, and A/B testing is restricted to only subject lines.
Advanced email personalization can be intimidating for beginners to understand and implement as it requires basic coding knowledge.
The free plan comes with “Kit branding” on the landing pages, emails, and product pages.

Selzy — The best alternative for email marketing

Source: Selzy

Selzy is more than just an email marketing platform; it is a full ecosystem that provides businesses and creators with the tools they need to achieve real engagement and results.

Comparatively, Selzy outperforms ConvertKit, with its powerful combination of affordability and functionality. A cost-effective solution for businesses that don’t want to skimp on important advanced features like a drag-and-drop email builder, customizable templates, and in-depth analytics to track campaign performance.

Not just that, Selzy is innovating with the AI email assistant feature to help users create personalized, highly targeted email campaigns, resulting in more meaningful and effective interactions between brands and customers.

Selzy is an emerging business in the email marketing space that offers a cheap but feature-rich ConvertKit alternative. It’s perfect for businesses or artists who want to use email marketing tools that aren’t too expensive without giving up important features.

Pros

Affordable pricing: Selzy is a more affordable alternative to ConvertKit and other platforms, with better pricing for the features you are getting.
Easy-to-use: More intuitive, better, email builder for everyone to start sending marketing emails.
Great customer support: 24/7 customer support via chat, email, and phone, always responding to your needs.
AI Writing Assistant: Email writing artificial intelligent assistant to write emails faster and better.
Chatbot builder: Improved customer management by having the ability to add a chatbot to your website, all from one single software.
Managed email marketing services: A step forward to email software, Selzy offers a service to manage your email marketing and help you get the most out of it.
Top email delivery: Promising 99% email delivery rate for their clients.

Cons

Limited integrations: Fewer integrations are available than other tools in this list.
Not a CRM: It does not offer a complete CRM solution as some of its competitors.

Selzy pricing/cost

Free plan

1,500 emails per month for 100 contacts with all essential features.

Paid plans (billed annually)

Selzy offers paid plans based on the number of contacts, with unlimited emails included in each.

Lite plan: $5.25/month for up to 500 contacts with unlimited emails.
Standard plan: $7/month for up to 500 contacts, unlimited emails + email size and authentication check + anti-spam tips, subject line assistant + email deliverability tips + Telegram chatbots.
Full service: Starting from $100 for full-service email marketing that includes everything from standard plan + email technical support + contacts import + custom templates + segmentation strategy + full analytics setup + training & consulting.

*Pricing information was retrieved from Selzy in October 2024.

Mailchimp — The top choice for versatile email marketing

Source: Mailchimp

Mailchimp is arguably one of the most popular and widely used email marketing tools built to help users manage their email lists, design captivating campaigns, schedule emails, and monitor campaign results, all in one place.

With features like email creation, marketing automation, lead generation, and reporting, this tool is a no-brainer for small to medium-sized businesses. Those with a growing subscriber base and tight budgets may have a hard time affording it.

Large businesses, however, with a rapidly growing subscriber base, may find it challenging to manage costs.

Pros

Multichannel marketing: Supports multiple channels within one software such as social media ads and landing page creation.
Advanced reporting: Offers detailed insights into your campaign’s performance.
Integrations: With over 250 integration options, Mailchimp integrates with major platforms, including Google Analytics and Calendly.

Cons

Limited free plan: Allows only up to 500 subscribers in their free tier.
Pricey: The paid plans add up fast for small businesses, with the essentials and standard plans starting at $13 and $20 for 500 contacts, rising to $110 and $135 for 10K subscribers.
Learning curve: It requires time to learn how to use it because of its complex UI and many features.
Confusing form builder: The form builder can be pretty confusing for beginners to navigate as options are stacked beneath the signup form URL option.

Mailchimp pricing

Free plan

Free plan for up to 500 contacts and 1,000 monthly emails or 500 a day.

Paid plans

Essentials: $13/mo for 500 contacts + monthly email sends (10x contacts) + limited reporting & analytics + up to 4 journey points + 3 users + 2 roles.
Standard: $20/mo for 500 contacts + monthly email sends (12x contacts) + reporting & analytics + up to 200 journey points + 5 users + 4 roles + custom coded templates + dynamic content + 24/7 email & chat support.
Premium: $350/mo for 10,000 contacts + monthly email sends (15x contacts) + reporting & analytics + up to 200 journey points + unlimited users + 5 roles + custom coded templates + dynamic content + phone & priority support.

*Pricing information was retrieved from Mailchimp in October 2024.

Brevo — Best for small businesses

Source: Brevo

Brevo (formerly known as SendinBlue) offers an all-in-one platform with email marketing and built-in CRM, making it a strong contender for small businesses. Its capabilities include SMS marketing, transactional emails, and a simple drag-and-drop email editor. The platform is perfect for companies seeking to manage client interactions in tandem with email campaigns. Its advanced CRM tools, however, can be more than what small companies really need, and consumers who want a simpler experience may find the UI confusing.

Pros

Free plan: Brevo comes with a free forever plan with 300 emails a day.
Affordable plans: Better for smaller businesses with a tighter budget.
Easy to use: A simple, user-friendly interface that’s easy to navigate and get things done.
CRM features: Manage email campaigns alongside customer relationships directly within the platform.
SMS marketing: Includes integrated SMS marketing features.

Cons

Limited customization: Fewer options for templates and campaigns.
Fewer templates: A limited selection of pre-designed templates is available.

Brevo pricing/cost

Free plan

Unlimited contacts and a limit of 300 emails per day.

Paid plans (billed annually)

The Brevo marketing platform has four pricing plans.

Starter: $8.08/month for 5,000 emails with no daily sending limit.
Business: $16.17/month for every feature from the Lite plan + multi-user access.
Enterprise: Users can customize this plan to their preferences, with enterprise-grade security included.

*Pricing information was retrieved from Brevo in October 2024.

MailerLite — Best for beginners and bloggers

Source: MailerLite

The simplicity and ease of use of MailerLite define its strength.

MailerLite is great for beginners, solopreneurs, and bloggers who want to send professionally designed emails without dealing with complicated tools. With its simple layout, competitive pricing plans, and access to a free email marketing course, it serves as an excellent entry-level option. However, it may fall short of the advanced automation tools that more experienced users or growing businesses might need.

Pros

Easy-to-use interface: The user-friendly design makes it easy for anyone to navigate and use the platform.
Free email courses: Offers educational resources (courses, guides, etc.) to help users get the most out of the platform.
Affordable pricing: Competitive pricing plans for budget-conscious users.

Cons

Limited templates: Fewer ready-made templates are available in its library, which means users will need to create more emails from scratch.
Limited automation features: Offers only simple automation compared to similar platforms in this article.

MailerLite pricing/cost

MailerLite offers four pricing options with different features in each level to meet your budget and feature needs.

Free plan

Up to 1,000 subscribers with 12,000 emails per month.

Paid plans (billed annually)

Growing Business: $9/month for up to 500 subscribers with unlimited monthly emails plus 3 users.
Advanced: $18/month for up to 500 subscribers with unlimited monthly emails, unlimited users plus Facebook Integration, and custom HTML editor.
Enterprise: This paid plan is ideal for businesses with large databases with over 100K subscribers, unlimited monthly emails with a dedicated IP, and deliverability consultation.

*Pricing information was retrieved from MailerLite in October 2024.

Moosend – Best for e-commerce stores

Source: Moosend

Moosend offers a strong but reasonably priced solution for companies engaged in e-commerce. Online retailers aiming to maximize customer involvement can get the most out of it with its intuitive drag-and-drop editor, scalable automation capabilities, and strong segmentation features.

Moosend is best for e-commerce businesses, whereas businesses not in the retail industry may find it too complex for their needs.

Pros

Advanced automation: Offers sophisticated automation workflows for targeted campaigns.
Drag-and-drop editor: Easy-to-use editor for quick and intuitive email design.
Customizable reporting: Provides tailored reports to analyze campaign performance.

Cons

No free plan: Only a free trial for only 30 days.
No transactional emails: Moosend pro plan doesn’t include transactional emails.
Fewer templates: Offers a limited selection of pre-designed templates.

Moosend pricing/cost

Free trial

Unlimited emails to up to 1,000 subscribers for 1 month.

Paid plans (billed annually)

Pro Plan: $7/month for up to 500 contacts with unlimited emails, automation workflows, and SMTP server.
Moosend+ Plan: Get a custom price for features like transactional emails, dedicated IPs, and custom reports.
Enterprise Plan: Get a custom price with all features from the previous plan + priority support, and account manager.

*Pricing information was retrieved from Moosend in October 2024.

GetResponse – Best for marketing automation

Source: GetResponse

Renowned for its strong automation features, GetResponse is a great tool for businesses aiming to build intricate marketing channels.

GetResponse includes tools like multi-channel marketing, conversion funnel builder, and webinar hosting. Although these capabilities are appealing, GetResponse is quite expensive and complicated for small businesses and entrepreneurs that do not require a comprehensive toolkit.

Pros

Conversion funnel builder: Automates the customer journey and helps push clients down the conversion path with advanced automation.
Record or stream live webinars: GetResponse offers live and recorded webinar options.
Integration with online stores: GetResponse integrates easily with online stores to track purchases and automate follow-ups.

Cons

Steeper learning curve: Requires more time and effort to learn how to use the software.
Pricing increases quickly: Costs rise sharply as usage grows which may not be suitable for bigger email lists.

GetResponse pricing/cost

Free plan

No free plan, but users can sign up for a 30-day free trial.

Paid plans (billed annually)

Email Marketing Plan: Starting at $15.6 per month for 1,000 contacts with unlimited newsletters.
Marketing Automation Plan: Starting at $48.4 per month with advanced automation workflows, event-based automation, and web push notifications.
ECommerce Marketing Plan: At $97.6 per month, this plan supports e-commerce businesses with features like transactional emails and abandoned cart recovery.

*The pricing information was retrieved from GetResponse in October 2024.

ActiveCampaign – Best for advanced users and enterprises

ActiveCampaign email & marketing automation

Source: ActiveCampaign

ActiveCampaign is designed for businesses looking for comprehensive marketing capabilities and advanced tools. It excels with features like lead scoring, multi-channel marketing, and powerful automation workflows. This makes it more suitable for businesses with complex marketing strategies.

However, for smaller teams or solopreneurs, the steep learning curve and higher costs may be a drawback.

Pros

Advanced automation: Highly personalized customer journeys for complex marketing funnels.
Multi-channel marketing: Supports a variety of channels like SMS marketing, social media engagement, and site messaging.
Email segmentation: Allows businesses to target specific customers for improved effectiveness of the campaigns.

Cons

No free plan: Doesn’t have a free option to start with.
Complexity: User interface may be difficult for beginners to navigate.

ActiveCampaign pricing/cost

Free plan

14-day trial with 100 contacts and email sends.

Paid plans (billed annually)

Starter Plan: $15 per month for 1,000 contacts and email sends of 10x the contact limit.
Plus Plan: $49 per month for 1,000 contacts and email sends of 10x the contact limit.
Pro Plan: $79 per month for 1,000 contacts and email sends of 12x the contact limit.
Enterprise Plan: $145 per month for 1,000 contacts and email sends of 15x the contact limit.

*Pricing information was retrieved from ActiveCampaign in October 2024.

AWeber – Best for freelancers and small businesses

Source: AWeber

AWeber is a well-known platform, particularly among freelancers and small businesses, that provides basic yet powerful email marketing tools.

It has a large template library, simple list management, and strong client service. However, some sets of features are more basic than those of other platforms. So, companies looking for more advanced marketing tools may find their automation features insufficient.

Pros

Free plan: An entirely free plan is available for up to 500 subscribers.
Advanced analytics: Get in-depth insights into your campaign performance.
Push notifications: Send web push notifications to engage your audience.

Cons

No free migration option: Users on the lite plan cannot take advantage of the free migration service.
Unfair pricing: Users are charged even for unsubscribed contacts on their accounts.
Fewer advanced features: Aweber falls short of advanced features like marketing automation and spam/design testing.

AWeber pricing/cost

Free plan

Free for up to 500 subscribers and 3,000 monthly email sends.

Paid plans (billed annually)

AWeber Lite: $12.50 per month for up to 500 subscribers, with email sends of 10x subscribers max.
AWeber Plus: $20 per month for up to 500 subscribers; with email sends of 12x subscribers max.
AWeber Unlimited: $899 per month for unlimited subscribers; with email sends of 15x subscribers max.

NOTE: The maximum number of emails that can be sent to each subscriber is 15x per month.

*Pricing information retrieved from AWeber, in October 2024.

Our conclusion

Are you fed up with ConvertKit’s hidden charges and customer support? No worries! You can look into alternatives that offer more features and better customer service to their clients.

Many alternatives have transparent prices, good customer service, and similar or better features so you won’t have to pay extra for things you need for your everyday work.

Selzy is a better email marketing tool at a better price that stands out for its ease of use, making it a great choice for businesses to create and manage email campaigns. You can start sending marketing emails for $5.25 per month and there are no hidden fees, ensuring transparency in pricing.

By using Selzy as your email marketing tool, you can focus on activities that matter more for your business like growing your audience. Experience less technical problems, better support, and everything you need under one roof at a better price!

Frequently Asked Questions (FAQs)

Which other alternatives are better than ConvertKit?

For businesses with varying needs, Selzy, Mailchimp, and Brevo are some of the best alternatives to ConvertKit.

What are the reasons to switch from ConvertKit?

You must switch if you want more design freedom, access to more advanced automation tools, or better pricing for vast subscriber lists.

Which email marketing tool has the best free plan?

Selzy comes with an attractive free plan with plenty of premium features that can be tried out for free. This makes it an ideal email marketing tool for small businesses struggling or just starting with email marketing.

22 October, 2024

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Article by

3 articles

Nick Malekos

Nick Malekos is a well-rounded digital marketer who fell in love with content marketing, email automation, & SEO. He has extensive experience in SaaS and edtech companies, having built email funnels, and campaigns for many projects. Right now, Nick is the Director of SEO & Operations for Growth-onomics, a performance-first marketing agency.

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Latest Articles

The 8 Best ConvertKit (Kit) Alternatives for 2024 Reviewed

Top alternatives to ConvertKit

What is ConvertKit?

ConvertKit pricing, advantages & disadvantages

ConvertKit advantages

ConvertKit disadvantages

Selzy — The best alternative for email marketing

Pros

Cons

Selzy pricing/cost

Mailchimp — The top choice for versatile email marketing

Pros

Cons

Mailchimp pricing

Brevo — Best for small businesses

Pros

Cons

Brevo pricing/cost

MailerLite — Best for beginners and bloggers

Pros

Cons

MailerLite pricing/cost

Moosend – Best for e-commerce stores

Pros

Cons

Moosend pricing/cost

GetResponse – Best for marketing automation

Pros

Cons

GetResponse pricing/cost

ActiveCampaign – Best for advanced users and enterprises

Pros

Cons

ActiveCampaign pricing/cost

AWeber – Best for freelancers and small businesses

Pros

Cons

AWeber pricing/cost

Our conclusion

Frequently Asked Questions (FAQs)

Which other alternatives are better than ConvertKit?

What are the reasons to switch from ConvertKit?

Which email marketing tool has the best free plan?