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Want to learn from 2024’s trends? Here are 3 major takeaways
Authenticity attracts attention. From sharing a personal saga in an 8-hour TikTok journey to embracing unconventional sports stances — people crave genuine stories. If you want to use this to your advantage, try sharing more behind-the-scenes content or use email design trends like raw and unfiltered photographs.
AI should be used with caution. Gen AI is great for a lot of things, but it’s important to actually deliver on the promises you give. Also, people are excited for live events but are just as much ready to be disappointed, just like with the Detroit Bridgerton Themed Ball.
The strategy should prevail over everything else. Trends come and go, but what actually matters is making your brand engrained into culture.
