Reliable email marketing for schools

Boost enrollment and engage your school community. Set up automated email workflows for targeted groups β€” students, parents, prospects, and alumni. Get just what works β€” no extras bloating the budget.

Start for free

Sign up for a free plan. No credit card required.

How to do email marketing for schools

  • Upload a contact list
    Import your subscriber base from an XLS/CSV file or transfer it from your CRM. Connect integrations with social media platforms to engage your followers via email.
  • Create a campaign
    Customize any chosen email template in the AI-powered drag-n-drop editor or build one from scratch. Select an automation template to run campaigns on autopilot.
  • Track and fine-tune in real time
    View analytics dashboards to measure campaign performance or download aggregated reports. Run A/B tests and tweak emails to increase student enrollment and engagement.

 

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Why choose Selzy

Get a reliable email marketing automation solution for K-12 school administrators and communication officers.

Easy to set up and start

You don’t need to be an email marketer or web developer to launch your first email campaign in just 15 minutes. It's so easy, even a kid could do it.

Selzy
Transparent analytics

Track opens and click-throughs to gain insight into student behavior. Refine your educational content by analyzing click maps and scrolling depth.

πŸ€—
24/7 real-human support

No chatbots β€” only real experts with top-notch email marketing experience. They’ll respond in under 5 minutes to help you sort the thing out via chat, email, or phone.

Selzy
Industry-specific integrations

With our native Zapier integration or API, you can connect to Student Information Systems (SIS) and LMS like PowerSchool, Blackbaud, Canvas, and more.

Selzy
Lead generation forms

Expand your list of prospective students and boost enrollment by capturing leads through website pop-ups and embedded forms.

Why do you need an email marketing platform for schools

Get everything your school needs for communicating with students and parents, announcing events, sending PTA updates, and launching alumni fundraisers.

Create amazing responsive emails in a few clicks

Drag and drop to create an email from scratch or choose from 100+ customizable templates. Add interactive elements for higher student engagement. Save email blocks (headers, footers) to plug into any template later.

Email templates

Build email automations

Welcome and onboard prospects, and support students and alumni throughout their learning journey. Set up scheduled, triggered, or behavior-based automated email campaigns.

Email automation

Segment audiences

Increase engagement by sending only relevant content based on the student activity, interests, and learning progress. Create custom segmentation criteria and apply it to your email campaigns to target the right audience.

Segmentation and automation

We’re here to help overcome your common issues

Selzy helps you tackle the most common email marketing challenges schools face β€” easily, effectively, and on budget.

Pain Points

  • Confusing software
  • Overpaying for enterprise tools
  • High churn rates, unmotivated students
  • Diffilcult to get started, no support when you need it

Solutions

  • Selzy is simple, even for non-marketers β€” create and send emails in minutes with drag-and-drop builder
  • Affordable for any size of educational institute β€” plans start at just $7/month
  • Personalized campaigns to boost student retention and re-engagement
  • Smooth onboarding with a dedicated personal manager, 24/7 support team
Start for free

Sign up for a free plan. No credit card required.

Selzy is an email marketing platform that speaks the language of education. Learn how an online school doubled its contact base, improved conversions, and achieved a 10x increase in email revenue in 7 months with Selzy.

Evgenia

Evgenia Customer Success Manager

> 99% deliverability

50K+ clients, 1B+ emails delivered every month.

Data protection

We protect your privacy by adhering to the strictest data protection standards.

GDPR compliance

Selzy complies with GDPR and Consumer Protection Laws.

50,000+ customers can’t be wrong

Selzy reviews

Galyna M. @G2

β€œA true gem we discovered in a huge pile of email marketing software. Way more affordable than those big known brands, and it outperforms them! All we need for full blown email marketing campaigns.”

Anthony I. @G2

β€œThe overview dashboard is something I really love, because of how easy it is to understand and the summary statistics of my overall opens, clicks and unsubscribe. The support desk is really great and quick to respond.”

MaroΕ‘ @Appsumo

β€œI sent the first (test) campaign in less than 5 minutes. How did Selzy get me? Pleasant dashboard, clear statistics, including the deliverability of emails from the campaign, send an email to contacts who haven't opened the message (with one click), simple import of contacts”

Ecclesia @Appsumo

β€œGreat buy! The builder covers everything, I was looking at the large array of design templates. The UX/UI is just smooth. Selzy makes Mailchimp look pale in comparison.”

Santosh K. @GetApp

β€œThe best thing about Selzy is its ability to manage marketing emails with fantastic templates, simplifying the process.”

Alexander van Aken @Appsumo

β€œNot kidding. Selzy is really good. their support is beyond excellent. Response time is less than 5 minutes. They staff is skilled. The ux/ui is amazing. I highly recommend everyone to use it. This company really knows what they are doing! In fact, this is one of the best LTD's I've bought in a while.”

Oliver D. @G2

β€œSelzy is cost effective to the max and it makes it clear how my list health is going. Also top of the line support. We are talking minutes no matter what time I pinged the chat.”

Anand A. @Capterra

β€œI have been extremely satisfied with Selzy and would highly recommend it to anyone looking for a reliable and user-friendly email campaign management tool. The analytics and reporting tools are top-notch, providing detailed insights into the performance of my campaigns.”

Sam B. @Capterra

β€œGreat UI, super easy to use and navigate around. I really love the ease of use and the amazing and attractive templates it has that makes it so simple.”

Yomar M. @G2

β€œCreate email campaigns super fast, and having my email list on different categories is awesome. Been using Selzy a lot, no complaints at all.”

Valerie S. @Capterra

β€œInstead of opting for larger platforms like Mailchimp or Constant Contact, which offer an abundance of unnecessary features and complex interfaces, I desired a more straightforward solution focused on email sending. After comparing various email marketing platforms like Sender, Sendpulse, and Mailerlite, I ultimately chose Selzy.”

Jaimar F. @G2

β€œI can run a campaign easily. It’s an alternative solution to the CRM+Email marketing tool I use on a daily basis.”

Get dedicated email marketing tools and services for schools

Course: Email marketing 101
As the saying goes, β€œGreat educators are always students first.” We know our audience β€” school administrators β€” aren’t marketers or tech experts. All they want is for email to be an easy, effective tool to communicate with students and highlight school events. And that’s exactly what you’ll learn to do in just 2.5 hours of video lessons.
$20 $100
Starter pack: Email marketing for schools
Services included: email authentication, IP warming for smooth start, product training for your education team, continual monitoring and boosting your campaign metrics.
Free $2,500
Email template design service
Get mobile-friendly, high-converting templates with a professional visual identity for your school, including custom graphics or animations that capture 100% of students' attention.
From $600 $5,000
Chatbot builder and messenger sendings
Don't pull students out of their comfort zone β€” stay connected where both students and parents are at ease. Be available 24/7 by setting up automation, sending notifications, broadcasting.
From $7 / month $2,000
Integrations
Connect your CRM, CMS, SIS, LMS, and other education-focused tools β€” like Google Sheets, Typeform, Facebook, and more.
From $1 / month $2,000

FAQ

  • What is the best way to market a school?

    Here’s a step-by-step guide on how to promote your school in the local community:

     

    1. Create a website for your school β€” a simple landing page is enough
    2. Start collecting leads β€” convert website visitors with pop-ups and embedded sign-up forms
    3. Run email marketing campaigns β€” nurture and engage the collected leads with email by sending out welcome massages, newsletters with educational content, and personalized promotionsΒ 


    Want to learn more on where you can advertise your school? Check out our blog article β†’
    β€œHow do I market my school?”

  • How do I promote my course and sell my class?

    Here’s a step-by-step guide to promoting and selling courses for schools and educators:

     

    1. Import your contact list into an email marketing platform, collect leads from your website, or engage your social media followers via email using integrations
    2. Segment your list and set up automated email campaigns to nurture leads and promote your classes
    3. Use analytics dashboards to track performance and run A/B tests on different content strategies and marketing approaches
  • How do I import my existing student list into Selzy?

    It’s easy! Check out our tutorial β†’ β€œHow to import my contact list into Selzy?”

  • How do I set up personalized emails based on student behavior?

    Learn more about the personalization options available in our Help Center β†’ β€œHow to personalize my email in Selzy?”

  • How can I integrate Selzy with my school CRM and SIS?

    You can easily connect Selzy to your CRM, CMS, social media platforms, or even specific educational software using built-in integrations or our API.

  • How can I increase engagement, conversion, deliverability using Selzy?

    No matter what type of educational organization you run β€” whether it’s a K-12 school, online course, or some private classes β€” your dedicated account manager will guide and support you to help you achieve better results.

  • Is Selzy GDPR-compliant?

    Yes, we adhere to GDPR and meet the highest data privacy standards under applicable consumer protection laws.