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SendGrid vs Zoho Campaigns comparison

SendGrid vs Zoho Campaigns

Trying to choose between SendGrid vs Zoho Campaigns as your email marketing software? Here's when to choose each tool – and the pros and cons to know about.

SendGrid

  • 1.4/5 on TrustPilot
  • 4.2/5 on Capterra
  • 4/5 on G2
3.2/5 i

SendGrid is a cloud-based platform for transactional and marketing emails.

Pricing

Starting at $15/month, dynamic pricing, depends on the number of emails sent monthly and the contact list volume.

Key features

  • Email automation
  • Email builder with templates
  • Email testing
  • A/B testing
  • Signup forms
  • List management
  • Dynamic content in emails

Support

Web form tickets, Twitter DMs, live chat support for paid users, phone support for users on Pro/Advanced plans and higher

Zoho Campaigns

  • 4.3/5 on GetApp
  • 4.2/5 on Capterra
  • 4.3/5 on G2
4.3/5 i

A complex marketing solution with email campaigns. Features include automations, integrations, and SMS marketing.

Pricing

Starts at $3 a month for 500 contacts (billed yearly)

Key features

  • Email automation
  • E-commerce workflows
  • Mobile app for email sending, reporting, and contacts import
  • Integrations with various services
  • Drag-and-drop email builder
  • Signup forms

Support

Weekdays support during working hours via email, live chat, and phone by default. Limited support during weekends. On the free plan, the support is only available for the first 14 days.

General info about company

SendGrid is based in Denver, Colorado, and it was founded in 2009. In 2019, the company was acquired by Twilio, the service for customer communications and data storage.

General info about company

Zoho Campaigns is the product of Zoho Corporation — an Indian-American company. The company was founded in 1996 by Sridhar Vembu and Tony Thomas. Global headquarters in Chennai, Tamil Nadu, India, and corporate headquarters outside of Austin in Del Valle, Texas.

Difficulty

SendGrid may require technical expertise to set up and start working, so it’s not 100% beginner-friendly.

Difficulty

Possible to create emails and automations without coding or design skills. At the same time, many people find the interface to be not very user-friendly.

Best for

Entreprises and tech companies

Best for

E-commerce businesses that require simple, essential workflows like post-purchase emails or digital marketing agencies working with different clients.

Free plan

SendGrid offers a free plan with a limit of up to 2,000 contacts and 6,000 emails sent per month. The free plan includes:

  • Design & code editors
  • Segmentation
  • A/B testing & actionable insights
  • 3 email testing credits
  • 1 signup form
  • Ticket support
  • 1 user
  • Automation
Free plan

Has a free plan for up to 2,000 subscribers and 6,000 emails a month. The support is only available for the first 14 days. The features are limited. Segmentation, scheduling, and automation are excluded.

Pricing

Dynamic pricing, depends on the number of contacts, emails sent per month, the number of users, and the set of platform features:

Basic: $15–200/month, 5–100K contacts, up to 300K emails per month. Includes:

  • Design & code editors
  • Segmentation
  • A/B testing & actionable insights
  • 10 email testing credits
  • 5 signup forms
  • Ticket & chat support
  • 1 user

Advanced: $60–900/month, up to 200K contacts and 1 million emails/month. Unlike the Basic plan, it includes:

  • 60 email testing credits
  • 15 signup forms
  • Up to 1,000 users

The plan also unlocks access to:

  • Automation
  • Dedicated IPs
  • Guaranteed response times on ticket, chat, & phone support

Custom: Custom pricing for high-volume sending over 200K contacts and 1 million emails/month.

Pricing

For up to 500 contacts, billed yearly/monthly:

  • Standard $3 / $4
  • Professional $4.50 / $6

Other pricing features:

  • 14 days free trial with all the features
  • A Pay As You Go plan
  • Discounts for non-profit organizations
Support

Support is available 24/7 in English via the following channels:

  • Twitter DMs and web form tickets — for all users
  • Live chat support — for paid users
  • Phone support — for paid users on Advanced email marketing plan/Pro API plan and custom high-volume plans

SendGrid also provides a knowledge center for marketers and developers with screenshots and video tutorials. Articles in the knowledge base are partially translated to French, Japanese, Portuguese (Brazil), German, and Spanish (Mexico). The videos are only available in English.

Support

Weekdays support during working hours via email, live chat, and phone by default. Limited support during weekends. The response time is 8 hours depending on the pricing plan.

On the free plan, the support is only available for the first 14 days.
Offers paid additional support packages.

The Premium plan (an additional 20% of the Zoho subscription) includes 24/5 support and a three-hour response time.

The Enterprise plan (an additional 25% of the annual Zoho subscription with additional requirements) includes 24/7 support, one-hour response time, a dedicated technical account manager, a quarterly report, and early access to new features.

Knowledge Base, community forums, text and video guides, virtual classrooms, and self-service support portal.

Features
  • Email marketing automation
  • Signup forms
  • List management
  • Email editor: both no-code and code
  • Email templates
  • A/B testing
  • Analytics
  • Email testing
  • Dynamic content
  • Deliverability insights
Features
  • Email automation in a drag-and-drop builder
  • Integrations with various services
  • SMS campaigns
  • E-commerce workflows with content sync between the store and email campaigns and AI product recommendations
  • Signup forms
  • Drag-and-drop email builder and templates
  • A mobile app for Android and iOS to send emails, see reporting, and import contacts
Templates

60+ free templates for different campaign types and industries, including:

  • Healthcare
  • Traveling
  • E-commerce
  • Non-profits
  • Emails for small businesses

SendGrid also offers templates for:

  • Welcome emails
  • Holiday emails
  • Promotional emails
  • Newsletters
  • Transactional emails (i. e. order confirmation, shipping confirmation, etc.)

Some of these templates contain dynamic content.

Templates

240+ email templates including responsive email templates

The free plan doesn’t have advanced responsive templates

Templates for:

  • Welcome messages
  • Deals and offers
  • Newsletter
  • Webinars
  • E-commerce
  • Emergencies and crises
Integrations

100+ integrations with other ESPs like Klaviyo and Litmus, CRM systems like AgileCRM, content management systems like WordPress and Verst., and more.

Integrations

60 integrations including Zapier, Shopify, Salesforce, Twilio, Flickr, WordPress, Zendesk, and more.

Devices

A web app and an iOS app with limited functionality (management and troubleshooting only), you can find an APK for Android but it’s not an official release

Devices
  • Website
  • A mobile app for Android and iOS to send emails, see reporting, and import contacts, etc.
  • No installable solution.
Languages

English English

Languages

Dutch Dutch French French German German Hungarian Hungarian Italian Italian English English Portuguese Portuguese Spanish Spanish Chinese Chinese Danish Danish Polish Polish Russian Russian Turkish Turkish Vietnamese Vietnamese Hindi Hindi Thai Thai Indonesian Indonesian Swedish Swedish Ukrainian Ukrainian Bulgarian Bulgarian Croatian Croatian Czech Czech

Automation

SendGrid offers a tool for building custom automated sequences and a pre-built welcome series. The automation editor allows users to select entry criteria, enable and temporarily disable the sequence, set conditions, and add as many emails to the sequence as they want.

Automation

Many pre-built automation workflows:

  • Different welcome series
  • Reengagement
  • Nurture series
  • Customer retention
  • E-commerce
  • Conditional
Pros
  • A solid transactional API
  • Good choice of integrations
  • Great testing tool
  • Good for scaling businesses
Pros
  • E-commerce-focused features
  • Integrations with other services including Zoho CRM
  • A lot of templates and pre-built automations
  • Various support options
  • A mobile app
  • Relatively cheap prices
Cons
  • Slow customer support
  • Many reviewers complain about deliverability issues like blacklisted IPs
  • Bugs like no 2FA emails to log in to the platform
  • Could be more user-friendly
Cons
  • Slow loading times
  • Low deliverability
  • Design options and the email builder are limited
Reviews from experts
SendGrid's email editor allows you to customize existing templates, build a new email newsletter with the drag-and-drop functionality, or code an email from scratch. You can customize the design of the email by changing attributes such as background color, text, and font, as well as add new content blocks, including buttons, images, texts, and snippets of code.
One of the most useful aspects of the email editor is the ability to add tags in the message, which allow you to add custom fields. This includes adding the recipient's name and location, date of last open, or any other information you collect on your subscribers, which enables a high level of personalization.
Karen McCandless Сontent strategist, digital analyst, and researcher, writer for The Next Web, Softonic, Business2Community, Business.com, and Microsoft Europe.
Sendgrid is a powerful email marketing tool that offers superior services to its customers. Sendgrid is a must-have tool for start-ups, eCommerce businesses, freelancers and corporates. One thing that separates Sendgrid from other email marketing tools is their scalability once our list grows. The free version of Sendgrid allows you to send 100 emails every day.
What I like most about Sendgrid is that most of the tools out there offer easy integration with Sendgrid. Some apps can even directly integrate with SendGrid without using automation software like Zapier.
Rahul R Chief Technical Officer at ONZE Technologies
Reviews from experts
There are occasional glitches in the execution of campaigns but overall it's a fantastic marketing tool that is more user-friendly than it's competitors.
Pros: Zoho Campaigns has readymade templates that can be reused to save time.It is an affordable product in it's category making it a first choice for most businesses. Zoho Campaigns integrates well with other products such as Zoho Analytics, to generate some valuable end user data visualization that can help organizations take better & informed decisions.
Cons: Zoho's problems remain the same irrespective of the product, their customer support is sluggish and query resolution takes much time. Zoho Campaigns uses automation for scheduling campaigns but the user needs to take care of validation errors in advance else the scheduled job will fail.
Shubham V. Information Technology and Services specialist
Best Campaign Tool for Zoho One Users
This tool is connected in the backend to all Zoho Apps which really helps the Marketing team to track a lead in its entirety. We can have the whole life history of the lead and do lead scoring which can help the Sales team to prioritize.
Still, the deliverability is an issue and there are lot more fine-tuning needed in the features. The intelligence metrics that can come as part of a campaigning tool are not fully achieved in Zoho Campaigns
Elan V. Marketing Team Lead

*This information is current as of 01/20/2025. While we regularly update our articles, it`s possible that this article may not contain some of the latest information.