Selzy vs SendGrid

Selzy is an easy-to-use email marketing tool for businesses of all sizes with a focus on small and medium businesses.

SendGrid is based in Denver, Colorado, and it was founded in 2009. In 2019, the company was acquired by Twilio, the service for customer communications and data storage.

The platform offers a great choice of templates for any occasion from Black Friday to non-profit campaigns and a drag-and-drop email editor — no coding or design skills needed.
The workflow is intuitive and simple — it allows you to launch your first ever email campaign in 15 minutes.
The analytics dashboard is minimalist and only contains the necessary information.
Overall, Selzy is a great choice for those who have never done email marketing before.

SendGrid may require technical expertise to set up and start working, so it’s not 100% beginner-friendly.

Small and medium businesses, newbies in email marketing

Entreprises and tech companies

Free forever plan with basic functionality and a limited contact list of up to 100 addresses and a monthly limit of 1,500 emails

SendGrid offers a free plan with a limit of up to 2,000 contacts and 6,000 emails sent per month. The free plan includes:

• Design & code editors
• Segmentation
• A/B testing & actionable insights
• 3 email testing credits
• 1 signup form
• Ticket support
• 1 user
• Automation

Selzy offers two dynamic pricing systems — by contact list size (up to 500,000 contacts) and by email volume:

• Lite: $5.25–$143.5/month
• Standard: $10.5–$1,155/month
• Enterprise: Custom, full price depends on the scope of work

If you pay by email volume, you can:

• Pay in bulk monthly or annually, starting from $26 for 5,000 emails (monthly) or $1,610 for 1, 000,000 emails (yearly)

Dynamic pricing, depends on the number of contacts, emails sent per month, the number of users, and the set of platform features:

Basic: $15–200/month, 5–100K contacts, up to 300K emails per month. Includes:

• Design & code editors
• Segmentation
• A/B testing & actionable insights
• 10 email testing credits
• 5 signup forms
• Ticket & chat support
• 1 user

Advanced: $60–900/month, up to 200K contacts and 1 million emails/month. Unlike the Basic plan, it includes:

• 60 email testing credits
• 15 signup forms
• Up to 1,000 users

The plan also unlocks access to:

• Automation
• Dedicated IPs
• Guaranteed response times on ticket, chat, & phone support

Custom: Custom pricing for high-volume sending over 200K contacts and 1 million emails/month.

Selzy offers live chat, email and phone tech support available 24/7. The average response time is 5 minutes. The platform also has an extensive knowledge base with tutorials on getting started.

Support is available 24/7 in English via the following channels:

• Twitter DMs and web form tickets — for all users
• Live chat support — for paid users
• Phone support — for paid users on Advanced email marketing plan/Pro API plan and custom high-volume plans

SendGrid also provides a knowledge center for marketers and developers with screenshots and video tutorials. Articles in the knowledge base are partially translated to French, Japanese, Portuguese (Brazil), German, and Spanish (Mexico). The videos are only available in English.

• Website subscription forms
• AI email builder and AI email assistant
• Email size check
• Email authentication check
• Send time optimization
• Email templates
• Personalization
• Email analytics
• Email automation
• Anti-spam email check — for Standard plan users
• Email recommendations — for Standard plan users
• Deliverability tips — for Standard users
• Subject line assistant — for Standard users
• Full campaign management from setting up DKIM to training and consulting — for Enterprise users

• Email marketing automation
• Signup forms
• List management
• Email editor: both no-code and code
• Email templates
• A/B testing
• Analytics
• Email testing
• Dynamic content
• Deliverability insights

1,000+ email templates for every case scenario. If you don’t like templates, here’s how you can build an email from scratch:

• Build an email in the block editor using pre-made rows
• Use an HTML editor to tweak Selzy’s templates or create your own
• Upload your own HTML code you’ve written in another editor

60+ free templates for different campaign types and industries, including:

• Healthcare
• Traveling
• E-commerce
• Non-profits
• Emails for small businesses

SendGrid also offers templates for:

• Welcome emails
• Holiday emails
• Promotional emails
• Newsletters
• Transactional emails (i. e. order confirmation, shipping confirmation, etc.)

Some of these templates contain dynamic content.

• CRM: Salesforce, Pipedrive, OnePageCRM, Zendesk, HubSpot, Kommo, Zoho, Bitrix24, Freshdesk, Monday sales CRM, Freshsales, NoCRM
• Form builders: Typeform, WordPress
• E-commerce: Shopify, Ecwid, Squarespace, Nuvemshop
• Form builders: Typeform, Jotform, Formaloo, Marquiz
• CMS plugins: WordPress, Wix, Webflow, WooCommerce
• Others: Google Sheets, Airtable, Facebook, Pabbly, Webhooks

100+ integrations with other ESPs like Klaviyo and Litmus, CRM systems like AgileCRM, content management systems like WordPress and Verst., and more.

• Since Selzy is a web-based platform, it works on any device that supports modern web browsers, the website is optimized for smartphones

A web app and an iOS app with limited functionality (management and troubleshooting only), you can find an APK for Android but it’s not an official release

English Ukrainian Português Español

English

Selzy offers 12+ templates for automated email chains — each template includes scenarios, email subject lines, and sending time. If none of them is suitable for your goal, you can start from scratch.

So far, Selzy offers two triggers for email sequences — “Add to list” and “Subscribe to list”. After choosing the initial trigger, you can start building an automation chain using actions like sending an email and conditions like sending different emails to different user groups. Conditions are highly customizable and include many characteristics from email engagement to UTM content, promo code, and so on.

SendGrid offers a tool for building custom automated sequences and a pre-built welcome series. The automation editor allows users to select entry criteria, enable and temporarily disable the sequence, set conditions, and add as many emails to the sequence as they want.

• Free trial with basic functionality
• Many unique features like anti-spam check and deliverability suggestions
• AI email builder and AI email assistant
• A simple interface great for newbies
• 24/7 tech support
• Affordable pricing

• A solid transactional API
• Good choice of integrations
• Great testing tool
• Good for scaling businesses

• Interface not translated into many languages
• A limited choice of integrations
• Limited automation options

• Slow customer support
• Many reviewers complain about deliverability issues like blacklisted IPs
• Bugs like no 2FA emails to log in to the platform
• Could be more user-friendly