Selzy vs ConvertKit
Trying to choose between Selzy vs ConvertKit as your email marketing software? Here's when to choose each tool – and the pros and cons to know about.
- 4.8 GetApp
- 4.8 Capterra
- 4.7 G2
Average 4.8 / 5
Selzy
Selzy is an email marketing platform that targets small and medium-sized businesses. With Selzy you can create email campaigns in a matter of minutes, import existing contacts and collect new ones, automate tasks to save time, improve, test and track marketing campaigns.
Pricing
From $7 a month depending on the tariff, the contact list size and the final scope of work and extra services
Key features
- 100+ free responsive email templates
- Email block editor with customizable ready-made HTML modules
- Personalization and segmentation
- List hygiene
- Analytics
- A/B testing
- Email automated
- Email recommendations
Support
24/7 available support via chat, email and phone
- 4.7 GetApp
- 4.7 Capterra
- 2 TrustPilot
Average 3.8 / 5
ConvertKit
ConvertKit is a tool for marketing automation and monetization for independent creators.
Pricing
- Email marketing automation
- Landing pages
- Sign-up forms
- Analytics
- A/B testing
- Tools for content monetization
Key features
- Email marketing automation
- Landing pages
- Sign-up forms
- Analytics
- A/B testing
- Tools for content monetization
Support
Community support for all users, email and chat support for paid users
General info about company
Selzy
Selzy is an easy-to-use email marketing tool for businesses of all sizes with a focus on small and medium businesses.
ConvertKit
ConvertKit was founded in 2013 and is based in Idaho, the US. It was created by Nathan Barry, a blogger and creator who needed a better way to promote his books and courses.
Difficulty
Selzy
The platform offers a great choice of templates for any occasion from Black Friday to non-profit campaigns and a drag-and-drop email editor — no coding or design skills needed.
The workflow is intuitive and simple — it allows you to launch your first ever email campaign in 15 minutes.
The analytics dashboard is minimalist and only contains the necessary information.
Overall, Selzy is a great choice for those who have never done email marketing before.
ConvertKit
Not beginner-friendly, since you need to code while creating emails.
Best for
Selzy
Small and medium businesses, newbies in email marketing
ConvertKit
Bloggers, coaches, course creators, writers, and everyone who makes content for living.
Free plan
Selzy
Free forever plan with the full functionality and a limited contact list up to 100 addresses and a monthly limit of 1,500 emails a month
ConvertKit
The forever free plan includes the contact list of up to 1,000 subscribers and the following features:
- Unlimited landing pages
- Unlimited forms
- Unlimited “broadcasts”, or one-off email campaigns, sent right away or scheduled
- Audience tagging and segmentation
- Selling digital products & subscriptions
- Community support
- Free recommendations
Pricing
Selzy
Selzy offers two dynamic pricing systems — by contact list size (up to 500,000 contacts) and by email volume:
- Lite: $10–$210/month
- Standard: $15–$700/month
- Premium: $220/month and higher, full price depends on the scope of work
If you pay by email volume, you can:
- Pay $0.005 for each email you send
- Pay in bulk monthly or annually, starting from $1150 for 500,000 emails
ConvertKit
Dynamic pricing depends on the size of your contact list and the features of interest.
Creator: $9–1,916/month billed yearly for 300–400,000 subscribers. Includes all the free features plus:
- Live chat & email support
- Paid recommendations
- Free migration from another tool
- Automated email sequences
- Visual automation builders
- Third-party integrations
- One additional team member
Creator Pro: $25–2,166/month billed yearly for 300–400,000 subscribers. Includes all the Creator features plus:
- Newsletter referral system
- Subscriber scoring
- Advanced reporting
Support
Selzy
Selzy offers live chat, email and phone tech support available 24/7. The average response time is 5 minutes. The platform also has an extensive knowledge base with tutorials on getting started.
ConvertKit
Community support:
- The internal forum where you can ask questions and receive answers from ConvertKit support specialists and other platform users
- Available even on the free plan
Email and live chat support:
- Available for Creator users
- Priority support via email and live chat available for Creator Pro users
ConvertKit also provides a knowledge base and a YouTube channel with tutorials. The platform also runs online workshops for newbies in marketing.
Features
Selzy
- Website subscription forms and pop-ups
- Anti-spam email check
- Email size check
- Email authentication check
- Email recommendations — for Standard plan users
- Deliverability tips — for Premium users
- Subject line assistant — for Premium users
- Full campaign management from setting up DKIM to training and consulting — for Premium users
ConvertKit
- Email builder
- Email marketing automation
- Landing pages
- Sign-up forms
- Tools for selling digital products and paid subscriptions
- List segmentation
- Lead scoring
- A/B testing
- Reporting and analytics
- Internal referral systems for creators to earn off putting links in your newsletter or paying to get promoted by other creators
Templates
Selzy
144 free templates sorted by industries and occasions, 16 of which are empty with fully customizable blocks. If you don’t like templates, here’s how you can build an email from scratch:
- Build an email in the block editor using pre-made rows
- Use an HTML editor to tweak Selzy’s templates or create your own
- Upload your own HTML code you’ve written in another editor
ConvertKit
25 email templates made for content creators by content creators, includes templates for:
- Newsletters
- Content promotion
- Product sales pitch
- Waitlist
The templates are sourced from other users and you can create and share your own.
ConvertKit also offers 50+ landing page templates not specified by purpose.
Video/screenshots
Selzy
ConvertKit
Integrations
Selzy
- CRM: Salesforce, Pipedrive, RD station, Zendesk, HubSpot, Kommo, Zoho
- Tables: Google Sheets, Airtable
- Form builders: Typeform, WordPress
- Ecommerce: Shopify, Ecwid, WooCommerce
- Social media: Facebook
Currently a beta version.
ConvertKit
120 integrations with third-party apps for:
- Memberships and courses
- Analytics
- Lead capture
- E-commerce
- Giveaways
- Quizzes
- Workflows
- Webinar
- Affiliate management
- CRM
- Scheduling
- Email verification
ConvertKit also supports Zapier for even more integrations and provides users with the API docs for custom integrations.
Devices
Selzy
- A web app for desktop, the website is optimized for smartphones
ConvertKit
- Web app only
Languages
Selzy
English
Ukrainian
ConvertKit
English
Automation
Selzy
Selzy offers 12 templates for automated email chains — each template includes scenarios, email subject lines, and sending time. If none of them is suitable for your goal, you can start from scratch.
So far, Selzy offers two triggers for email sequences — “Add to list” and “Subscribe to list”. After choosing the initial trigger, you can start building an automation chain using actions like sending an email and conditions like sending different emails to different user groups. Conditions are highly customizable and include many characteristics from email engagement to UTM content, promo code, and so on.
ConvertKit
10+ visual automation templates for starting a paid newsletter, releasing a new podcast, crowdfunding for a music album, and other tasks that professional content creators might face.
Pros
Selzy
- Fully functional free trial
- Many unique features like anti-spam check and deliverability suggestions
- A simple interface great for newbies
- 24/7 tech support
- Affordable pricing
ConvertKit
- Good platform for content creators
- Great deliverability
- Supports paid newsletters and has a “tip jar” functionality for free donations from subscribers
- A flexible tagging and segmentation system for targeted campaigns
Cons
Selzy
- Interface not translated to many languages
- A limited choice of integrations
- Limited customization options in sign-up forms
ConvertKit
- Very basic reporting
- Expensive compared to other email marketing tools
- Not great for midsize and large businesses
- No drag-and-drop builder which makes it harder to design emails from scratch
Reviews from experts
Selzy
“I recently started using Selzy and I have been extremely impressed with its performance. One of the standout features is its user-friendly interface. It's very easy to navigate, and I was able to set up my first campaign in just a few minutes. The drag-and-drop editor makes it simple to create visually appealing emails, and there are plenty of customizable templates to choose from.”
“As someone who has built up my network with Selzy’s tools, I’m confident it’s saved me countless hours of hard work compared to other similar products—which speaks volumes. Plus, they consistently provide helpful customer support, comprehensive online tutorials & guides, and other resources that make it easy to start immediately. If you’re looking for an email marketing platform to help you stand out in the times ahead, give Selzy a try – you won’t regret it!”
ConvertKit
If you’re a blogger, vlogger, frogger, YouTuber, digital course creator, or anyone who makes their own digital content for sale under a single business entity, ConvertKit is 100% the tool for you, and it’s not even close.
It has everything you need to grow your business, including direct integrations with tools specifically designed to make your life easier like course, webinar, blog, and lead magnet plugins.
If you’ve got a stable business and over 1,000 subscribers, you’ll reap all of the benefits of the world’s most streamlined email autoresponder tool at a price that won’t break the bank and is silly easy to use.
We bought this software after reading the Capterra reviews here, however we find it very limited in customization so it's mainly take it or leave type of features. We could not block freemailers from subscribing, or use custom CSS for the same purpose. In general, it is not a tool to use if you care about following a brand identity of your own.
The set-up process is tedious with Wordpress websites. We were not happy so we canceled, so instead of letting the current paid period last the software deactivated the account immediately and blocked us out of the software. We could not export our subscribers nor our content.
*This information is current as of 03/06/2024. While we regularly update our articles, it`s possible that this article may not contain some of the latest information.
