Selzy vs Constant Contact
Trying to choose between Selzy vs Constant Contact as your email marketing software? Here's when to choose each tool – and the pros and cons to know about.
- 4.8 GetApp
- 4.8 Capterra
- 4.7 G2
Average 4.8 / 5
Selzy
Selzy is an email marketing platform that targets small and medium-sized businesses. With Selzy you can create email campaigns in a matter of minutes, import existing contacts and collect new ones, automate tasks to save time, improve, test and track marketing campaigns.
Pricing
From $7 a month depending on the tariff, the contact list size and the final scope of work and extra services
Key features
- 100+ free responsive email templates
- Email block editor with customizable ready-made HTML modules
- Personalization and segmentation
- List hygiene
- Analytics
- A/B testing
- Email automated
- Email recommendations
Support
24/7 available support via chat, email and phone
- 2.2 TrustPilot
- 4.3 Capterra
- 4 G2
Average 3.5 / 5
Constant Contact
Online marketing platform offering a range of features from email marketing and automation to SMS marketing and CRM.
Pricing
Starts at $12/month for up to 500 contacts and 5,000 email sends
Key features
- Drag-and-drop email templates
- AI Content Generator
- Event management
- CRM
- Automation
- Reporting
- Web sign-up forms
- SMS and social media marketing
- Polls & surveys
- Landing page builder
- 5,000+ integrations
Support
Live chat and phone for all the plans during the office hours. Self-service and community support.
General info about company
Selzy
Selzy is an easy-to-use email marketing tool for businesses of all sizes with a focus on small and medium businesses.
Constant Contact
The company was founded in 1995 by Randy Parker and was later sold to Endurance International in 2015. In 2021, it was acquired by ClearLake Investments. Headquarters in Waltham, Massachusetts.
Difficulty
Selzy
The platform offers a great choice of templates for any occasion from Black Friday to non-profit campaigns and a drag-and-drop email editor — no coding or design skills needed.
The workflow is intuitive and simple — it allows you to launch your first ever email campaign in 15 minutes.
The analytics dashboard is minimalist and only contains the necessary information.
Overall, Selzy is a great choice for those who have never done email marketing before.
Constant Contact
Beginner-friendly. Basic tutorials are built into the interface.
Best for
Selzy
Small and medium businesses, newbies in email marketing
Constant Contact
Small businesses, nonprofits, and event organizers. Some features are aimed at sales and marketing directors.
Free plan
Selzy
Free forever plan with the full functionality and a limited contact list up to 100 addresses and a monthly limit of 1,500 emails a month
Constant Contact
No free plan. Depending on the location, users can get a 14 or 60 day free trial with access to the core features and send up to 100 emails. No credit card required.
Pricing
Selzy
Selzy offers two dynamic pricing systems — by contact list size (up to 500,000 contacts) and by email volume:
- Lite: $10–$210/month
- Standard: $15–$700/month
- Premium: $220/month and higher, full price depends on the scope of work
If you pay by email volume, you can:
- Pay $0.005 for each email you send
- Pay in bulk monthly or annually, starting from $1150 for 500,000 emails
Constant Contact
Based on number of contacts and email sends. Overage fees of $0.002 per email apply.
For up to 500 contacts, billed monthly:
Lite $12
- 1 user
- 1 GB storage
- Monthly email sends: 10x your number of contacts.
Standard $35
- 3 users
- 10 GB storage
- Monthly email sends: 12x your number of contacts.
Premium $80
- Unlimited users
- 25 GB storage
- Monthly email sends: 24x your number of contacts
Other pricing features:
- Everyone: 15% off for 12-month prepay
- Nonprofits: 20% off for 6-month prepay and 30% off for 12-month prepay
- Full refund for closing account within 30 days of signing up. Conditions apply.
- Free trial
- Customized solutions for agencies, organizations in need of 5+ accounts, franchises, and member-based associations.
- Lead Gen & CRM starting at $449/month
- SMS Marketing, starting at $10/mo USD for 0-500 messages with any paid plan. Available only for US customers.
Support
Selzy
Selzy offers live chat, email and phone tech support available 24/7. The average response time is 5 minutes. The platform also has an extensive knowledge base with tutorials on getting started.
Constant Contact
- Live chat and phone for all the plans during the office hours.
- Live chat: Mon-Fri 3 am-8pm ET
- Phone: Mon-Fri 8am-8pm ET, Sat 10 am-6pm ET
- Knowledge Base
- Product Help Center
- Community Forums
Features
Selzy
- Website subscription forms and pop-ups
- Anti-spam email check
- Email size check
- Email authentication check
- Email recommendations — for Standard plan users
- Deliverability tips — for Premium users
- Subject line assistant — for Premium users
- Full campaign management from setting up DKIM to training and consulting — for Premium users
Constant Contact
- Drag-and-drop email templates
- Dynamic content in email
- Reporting (engagement, campaign comparison, open rate by device, heatmap*, revenue*)
- Automations (pre-built and custom templates)
- AI Content Generator
- Marketing CRM
- Web sign-up forms
- Polls & surveys
- Landing page builder
- Social media posting
- Event management, including selling services and merch with the tickets and accepting payments
- Scheduled email sends
- Contact segmentation
- Social media ads manager
- Facebook retargeting ads*
- Google Ads Manager*
- SEO recommendations*
- 5,000+ integrations
- SMS marketing (US only)**
- Subject line A/B testing
_____________________
*Available only with Premium
**Charged separately
Templates
Selzy
144 free templates sorted by industries and occasions, 16 of which are empty with fully customizable blocks. If you don’t like templates, here’s how you can build an email from scratch:
- Build an email in the block editor using pre-made rows
- Use an HTML editor to tweak Selzy’s templates or create your own
- Upload your own HTML code you’ve written in another editor
Constant Contact
- Over 200 mobile-responsive templates
- Drag-and-drop editing
Popular templates:
- Newsletter
- Holiday-themed
- Retail
- Industry-specific
- Customizable Standard template to any occasion
Video/screenshots
Selzy
Constant Contact
Integrations
Selzy
- CRM: Salesforce, Pipedrive, RD station, Zendesk, HubSpot, Kommo, Zoho
- Tables: Google Sheets, Airtable
- Form builders: Typeform, WordPress
- Ecommerce: Shopify, Ecwid, WooCommerce
- Social media: Facebook
Currently a beta version.
Constant Contact
Over 5,000 integrations, including Google and Facebook Ads, WordPress, Canva, Vimeo, SalesForce, Eventbrite, Shopify, Stripe, WooCommerce, social media
Devices
Selzy
- A web app for desktop, the website is optimized for smartphones
Constant Contact
- iOS
- Android
- Web
Languages
Selzy
English
Ukrainian
Constant Contact
Danish
Dutch
English
French
German
Italian
Portuguese
Castilian Spanish
Latin American Spanish
Swedish
Automation
Selzy
Selzy offers 12 templates for automated email chains — each template includes scenarios, email subject lines, and sending time. If none of them is suitable for your goal, you can start from scratch.
So far, Selzy offers two triggers for email sequences — “Add to list” and “Subscribe to list”. After choosing the initial trigger, you can start building an automation chain using actions like sending an email and conditions like sending different emails to different user groups. Conditions are highly customizable and include many characteristics from email engagement to UTM content, promo code, and so on.
Constant Contact
- Automated email and SMS messages.
- Automation Path Builder with a library of plug-and-play path templates and ability to create a custom path.
Some path templates are compatible with Shopify and WooCommerce, including:
- Welcome email series
- Abandoned cart messages
- Win-back series
- Thank you series
- Request a review
Pros
Selzy
- Fully functional free trial
- Many unique features like anti-spam check and deliverability suggestions
- A simple interface great for newbies
- 24/7 tech support
- Affordable pricing
Constant Contact
- Ease of use
- Diverse template library — more than 200 mobile-ready email templates categorized by tag
- Over 5,000 Integrations with filters by category
- Sharing newsletter content on social media in one-click
- Niche features for event organizers
- Automated contact list segmentation based on engagement
Cons
Selzy
- Interface not translated to many languages
- A limited choice of integrations
- Limited customization options in sign-up forms
Constant Contact
- Steep price tag for the users who have more than a couple hundred subscribers and going beyond basic functionality. Some features are not included in the plans and cost extra, like SMS
- Automation can’t include multiple channels, actions and conditions. Selection of triggers is also limited
- A/B testing is limited to subject lines
- No customization options for sign up forms
- Only five templates for landing pages
- No geographical breakdown of the regions that are engaging more, or the time that subscribers open emails
- No RTL language support
- Account can be canceled only by phone
Reviews from experts
Selzy
“I recently started using Selzy and I have been extremely impressed with its performance. One of the standout features is its user-friendly interface. It's very easy to navigate, and I was able to set up my first campaign in just a few minutes. The drag-and-drop editor makes it simple to create visually appealing emails, and there are plenty of customizable templates to choose from.”
“As someone who has built up my network with Selzy’s tools, I’m confident it’s saved me countless hours of hard work compared to other similar products—which speaks volumes. Plus, they consistently provide helpful customer support, comprehensive online tutorials & guides, and other resources that make it easy to start immediately. If you’re looking for an email marketing platform to help you stand out in the times ahead, give Selzy a try – you won’t regret it!”
Constant Contact
Pros: The email templates are easy to use, and I've been able to train multiple users in our organization to use it, who don't have a background with tools like this. As an email tool, I'm very happy.
Cons: As a social tool, I'm disappointed. Right now you can't post to Twitter (X) at all. You can't upload videos to share as Reels, and if you want to edit copy for each social media platform you have to make separate posts.
Pros: Constant Contact is very intuitive and user-friendly. People with no email experience can easily jump in and create nice-looking emails. <...>
Cons: Since I started using Constant Contact in 2019, the platform is virtually the same. <...> Unfortunately, we have used Constant Contact to its capacity. Our emails cannot improve or change with the features that are currently available. It would be nice to see more customization in emails and better analytics reporting!
*This information is current as of 03/06/2024. While we regularly update our articles, it`s possible that this article may not contain some of the latest information.
