Selzy vs Constant Contact

Selzy is an easy-to-use email marketing tool for businesses of all sizes with a focus on small and medium businesses.

The company was founded in 1995 by Randy Parker and was later sold to Endurance International in 2015. In 2021, it was acquired by ClearLake Investments. Headquarters in Waltham, Massachusetts.

The platform offers a great choice of templates for any occasion from Black Friday to non-profit campaigns and a drag-and-drop email editor — no coding or design skills needed.
The workflow is intuitive and simple — it allows you to launch your first ever email campaign in 15 minutes.
The analytics dashboard is minimalist and only contains the necessary information.
Overall, Selzy is a great choice for those who have never done email marketing before.

Beginner-friendly. Basic tutorials are built into the interface.

Small and medium businesses, newbies in email marketing

Small businesses, nonprofits, and event organizers. Some features are aimed at sales and marketing directors.

Free forever plan with basic functionality and a limited contact list of up to 100 addresses and a monthly limit of 1,500 emails

No free plan. Depending on the location, users can get a 14 or 60 day free trial with access to the core features and send up to 100 emails. No credit card required.

Selzy offers two dynamic pricing systems — by contact list size (up to 500,000 contacts) and by email volume:

• Lite: $5.25–$143.5/month
• Standard: $10.5–$1,155/month
• Enterprise: Custom, full price depends on the scope of work

If you pay by email volume, you can:

• Pay in bulk monthly or annually, starting from $26 for 5,000 emails (monthly) or $1,610 for 1, 000,000 emails (yearly)

Based on number of contacts and email sends. Overage fees of $0.002 per email apply.

For up to 500 contacts, billed monthly:

Lite $12

• 1 user
• 1 GB storage
• Monthly email sends: 10x your number of contacts.

Standard $35

• 3 users
• 10 GB storage
• Monthly email sends: 12x your number of contacts.

Premium $80

• Unlimited users
• 25 GB storage
• Monthly email sends: 24x your number of contacts

Other pricing features:

• Everyone: 15% off for 12-month prepay
• Nonprofits: 20% off for 6-month prepay and 30% off for 12-month prepay
• Full refund for closing account within 30 days of signing up. Conditions apply.
• Free trial
• Customized solutions for agencies, organizations in need of 5+ accounts, franchises, and member-based associations.
• Lead Gen & CRM starting at $449/month
• SMS Marketing, starting at $10/mo USD for 0-500 messages with any paid plan. Available only for US customers.

Selzy offers live chat, email and phone tech support available 24/7. The average response time is 5 minutes. The platform also has an extensive knowledge base with tutorials on getting started.

• Live chat and phone for all the plans during the office hours.
• Live chat: Mon-Fri 3 am-8pm ET
• Phone: Mon-Fri 8am-8pm ET, Sat 10 am-6pm ET
• Knowledge Base
• Product Help Center
• Community Forums

• Website subscription forms
• AI email builder and AI email assistant
• Email size check
• Email authentication check
• Send time optimization
• Email templates
• Personalization
• Email analytics
• Email automation
• Anti-spam email check — for Standard plan users
• Email recommendations — for Standard plan users
• Deliverability tips — for Standard users
• Subject line assistant — for Standard users
• Full campaign management from setting up DKIM to training and consulting — for Enterprise users

• Drag-and-drop email templates
• Dynamic content in email
• Reporting (engagement, campaign comparison, open rate by device, heatmap*, revenue*)
• Automations (pre-built and custom templates)
• AI Content Generator
• Marketing CRM
• Web sign-up forms
• Polls & surveys
• Landing page builder
• Social media posting
• Event management, including selling services and merch with the tickets and accepting payments
• Scheduled email sends
• Contact segmentation
• Social media ads manager
• Facebook retargeting ads*
• Google Ads Manager*
• SEO recommendations*
• 5,000+ integrations
• SMS marketing (US only)**
• Subject line A/B testing

_____________________
*Available only with Premium
**Charged separately

1,000+ email templates for every case scenario. If you don’t like templates, here’s how you can build an email from scratch:

• Build an email in the block editor using pre-made rows
• Use an HTML editor to tweak Selzy’s templates or create your own
• Upload your own HTML code you’ve written in another editor

• Over 200 mobile-responsive templates
• Drag-and-drop editing

Popular templates:

• Newsletter
• Holiday-themed
• Retail
• Industry-specific
• Customizable Standard template to any occasion

• CRM: Salesforce, Pipedrive, OnePageCRM, Zendesk, HubSpot, Kommo, Zoho, Bitrix24, Freshdesk, Monday sales CRM, Freshsales, NoCRM
• Form builders: Typeform, WordPress
• E-commerce: Shopify, Ecwid, Squarespace, Nuvemshop
• Form builders: Typeform, Jotform, Formaloo, Marquiz
• CMS plugins: WordPress, Wix, Webflow, WooCommerce
• Others: Google Sheets, Airtable, Facebook, Pabbly, Webhooks

Over 5,000 integrations, including Google and Facebook Ads, WordPress, Canva, Vimeo, SalesForce, Eventbrite, Shopify, Stripe, WooCommerce, social media

• Since Selzy is a web-based platform, it works on any device that supports modern web browsers, the website is optimized for smartphones

• iOS
• Android
• Web

English Ukrainian Português Español

Danish Dutch English French German Italian Portuguese Castilian Spanish Latin American Spanish Swedish

Selzy offers 12+ templates for automated email chains — each template includes scenarios, email subject lines, and sending time. If none of them is suitable for your goal, you can start from scratch.

So far, Selzy offers two triggers for email sequences — “Add to list” and “Subscribe to list”. After choosing the initial trigger, you can start building an automation chain using actions like sending an email and conditions like sending different emails to different user groups. Conditions are highly customizable and include many characteristics from email engagement to UTM content, promo code, and so on.

• Automated email and SMS messages.
• Automation Path Builder with a library of plug-and-play path templates and ability to create a custom path.

Some path templates are compatible with Shopify and WooCommerce, including:

• Welcome email series
• Abandoned cart messages
• Win-back series
• Thank you series
• Request a review

• Free trial with basic functionality
• Many unique features like anti-spam check and deliverability suggestions
• AI email builder and AI email assistant
• A simple interface great for newbies
• 24/7 tech support
• Affordable pricing

• Ease of use
• Diverse template library — more than 200 mobile-ready email templates categorized by tag
• Over 5,000 Integrations with filters by category
• Sharing newsletter content on social media in one-click
• Niche features for event organizers
• Automated contact list segmentation based on engagement

• Interface not translated into many languages
• A limited choice of integrations
• Limited automation options

• Steep price tag for the users who have more than a couple hundred subscribers and going beyond basic functionality. Some features are not included in the plans and cost extra, like SMS
• Automation can’t include multiple channels, actions and conditions. Selection of triggers is also limited
• A/B testing is limited to subject lines
• No customization options for sign up forms
• Only five templates for landing pages
• No geographical breakdown of the regions that are engaging more, or the time that subscribers open emails
• No RTL language support
• Account can be canceled only by phone