GetResponse vs MailerLite

Trying to choose between GetResponse vs MailerLite as your email marketing software? Here's when to choose each tool – and the pros and cons to know about.

GetResponse vs MailerLite comparison
  • 4.2 GetApp
  • 4.2 Capterra
  • 3.5 TrustPilot

Average 4 / 5

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GetResponse

GetResponse is a marketing platform with 30+ features to grow your business including emails.

Pricing

Dynamic, depends on the features and list volume, starts from $13.3/month billed every two years. Monthly, annual, and biannual plans are available.

Key features

  • Email marketing tools
  • Autoresponders
  • Marketing automation
  • Website builder
  • Landing pages
  • Forms and popups

Support

24/7 email and live chat support in several languages

  • 4.4 TrustPilot
  • 4.7 Capterra
  • 4.7 G2

Average 4.6 / 5

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MailerLite

MailerLite is an all-in-one email marketing platform that allows you to create newsletters, landing pages, and even websites using pre-made templates. It has 100+ integrations with other platforms and a recurring payment feature for paid newsletters.

Pricing

Free plan, dynamic paid plans depending on the features and the contact list size start from $9/month billed yearly.

Key features

  • Drag-and-drop email editor with an AI writing assistant
  • No-code website, blog, and landing page builder
  • iPad subscriber app for generating leads on offline events
  • Paid newsletter subscription
  • Automated sequences
  • Integrations with online stores
  • Email verifier

Support

24/7 email and live chat support

General info about company

GetResponse

GetResponse was founded in 1998 in Gdansk, Poland, and it focuses on newsletters and marketing automation.

MailerLite

MailerLite was founded in 2005 as a web design agency but then switched to email marketing. The company is remote-first, with employees in 40 countries.

Difficulty

GetResponse

Beginner-friendly

MailerLite

No coding or design skills are required to create emails and web pages. The platform also offers an extensive knowledge base with tutorials, which makes it beginner-friendly.

Best for

GetResponse

E-commerce businesses, solopreneurs

MailerLite

E-commerce, freelancers, small businesses

Free plan

GetResponse

Free plan includes:

  • 2,500 emails/month
  • Contact list limit of 500 contacts
  • Landing pages
  • Sign-up forms
  • Website builder with a 5GB bandwidth
  • Connect a domain

There’s also a 30-day free trial for all paid plans.

MailerLite

A generous forever free plan with a limit of 1 user, 1,000 contacts, and 12,000 monthly emails. The free plan includes:

  • Email editor and automation builder
  • Website builder and 10 templates for landing pages
  • Sign-up forms and pop-ups
  • 24/7 email and chat support for the first 30 days

Pricing

GetResponse

GetResponse includes 4 pricing tiers, depending on the features, contact list, and extra services.

Email Marketing: starts from $13.3/month for 1,000 contacts billed biannually and includes

  • Newsletters
  • AI email generator
  • Autoresponders
  • AI campaign generator
  • Website and landing pages
  • Signup forms and popups
  • Email and live chat support

Marketing Automation: starts from $41.3/month for 1,000 contacts billed biannually, includes Email Marketing features and

  • Marketing automation
  • Event-based workflows
  • Webinars
  • Advanced segmentation
  • Contact scoring
  • Sales funnels

Ecommerce Marketing: starts from $83.3/month for 1,000 contacts billed biannually, includes Marketing Automation features and

  • Ecommerce integrations
  • Quick transactional emails
  • Abandoned cart recovery
  • Promo codes
  • Product recommendations
  • Web push notifications

GetResponse MAX: starts from $999/month billed biannually for contact lists larger than 100,000, includes E-commerce Marketing features and

  • Dedicated, priority support + phone and Slack support
  • Dedicated infrastructure
  • Personalized onboarding
  • SMS marketing
  • AI recommendations
  • Transactional emails
  • FTP contact imports

MailerLite

Growing business:

  • $9-205/month billed yearly, depending on the number of subscribers, with a limit of 50k contacts at the highest price
  • Unlimited emails and 24/7 support
  • Includes extra features like dynamic emails, selling digital products, blogs, and an unsubscribe page builder
  • 3 users available

Advanced:

  • $19-1,600/month billed yearly, with a limit of 500k contacts at the highest price
  • An email limit if you have more than 50k subscribers, up to 6 million, depending on the number
  • Includes features like custom HTML editor, AI writing assistant, Facebook integration, promotion pop-ups, and more
  • Unlimited users

Entreprise:

  • Depends on the scope of work
  • Only available for businesses with 100k and more subscribers
  • Includes the services of a dedicated success manager, onboarding, account audit, and dedicated IP and deliverability consultation

Support

GetResponse

All paid users and users on a free trial have access to 24/7 support:

  • Email — in English, German, Spanish, Portuguese, French, Russian, Polish, and Italian.
  • Live chat — in Polish or English.

GetResponse MAX users have access to dedicated priority support via the same channels, and also phone and Slack support. Free plan users have no access to support.

MailerLite

Customer support is available 24/7 via email and live chat — however, it’s only available for 30 days on the free plan. Users can also hire experts in email marketing, copywriting, no code development, and more.

MailerLite also offers an extensive Customer Self-Service Center. It includes:

  • A large categorized knowledge base, that includes articles about troubleshooting most common issues
  • Video tutorials
  • A Circle community where users can communicate with each other
  • A free ML Academy with 5 free online courses about MailerLite and email marketing

Features

GetResponse

  • Email builder with templates
  • AI email generator
  • AI campaign generator
  • Send time optimization
  • Autoresponders
  • Automation workflow builder with pre-built templates
  • Web events and advanced triggers
  • Pop-ups and forms
  • Other channels: SMS, web push notifications, live chat management
  • Segmentation
  • List management
  • Lead magnet and conversion funnels
  • E-commerce features: transactional emails, promo codes, recommendations, abandoned cart emails
  • Website builder with AI wizard
  • Paid ads: Google, Meta, goal-focused
  • Webinars
  • Reports and analytics
  • A/B testing

MailerLite

  • Email marketing automation
  • Sign-up forms
  • Landing pages
  • Website builder
  • Blog builder
  • Email verifier
  • Transactional emails
  • Click maps
  • The ability to sell digital products like e-books and online courses
  • Setting up a paid subscription for emails

Templates

GetResponse

150+ free email templates categorized by purpose and industry:

  • Business
  • Education
  • Events
  • Holidays
  • Sales

GetResponse offers templates for transactional and triggered emails (like cart abandonment), company newsletters, different types of promotional emails, and more.

MailerLite

70+ templates for newsletters:

  • Blog digests
  • Events
  • Holiday emails
  • Featured product
  • Notifications
  • Surveys and quizzes
  • Deals and offers
  • Emails for creative professionals

40+ templates for landing pages:

  • For bloggers
  • For creative professionals
  • Events
  • Surveys and quizzes
  • Coming soon
  • Celebrations
  • Books
  • Non-profits

18 website templates for different industries and purposes:

  • Business
  • E-commerce
  • Education
  • Events
  • Food and drinks
  • Portfolio
  • Wellness

Integrations

GetResponse

291 integrations with e-commerce tools like Shopify, landing page builders like Instapage and Leadpages, website builders like Squarespace, and more.

MailerLite

139 integrations with services for CRM, loyalty programs, e-commerce, project management, surveys, and more.

Devices

GetResponse

Web app, fully functional mobile apps for iOS and Android, including separate mobile apps for webinars and live chat management

MailerLite

    MailerLite has a web app, an iOS app, and an iPad app only for subscribing leads on offline events.

Languages

GetResponse

English English Polish Polish German German Spanish Spanish Portuguese Portuguese Italian Italian French French Russian Russian Vietnamese Vietnamese Indonesian Indonesian Dutch Dutch

MailerLite

English English

Automation

GetResponse

GetResponse offers a visual automation workflow builder with behavioral conditions and pre-made templates for welcome messages, retargeting, win-back campaigns, and more. You can also build your own sequence from scratch.

MailerLite

  • 15 automation recipes for welcome emails, abandoned cart, membership renewal, online courses, and more.
  • Paid versions include an AI writing assistant powered by OpenAI that allows users to write marketing copies faster.
  • Automated A/B testing for up to 3 workflow variations.

Pros

GetResponse

  • Good updated email builder
  • Customizable dashboard
  • Very easy to use
  • A lot of marketing channels available at one place

MailerLite

  • A very simple and minimalist product that is good for beginners
  • Many unique features like paid newsletters and selling digital goods
  • Great customer support
  • A lot of integrations available
  • Easy migrations from other services
  • Extensive video tutorial library for new users

Cons

GetResponse

  • Trouble accessing customer support
  • Can be slow and buggy, some reviewers report an outdated UI
  • Can get expensive and many cool features are only available on high tiers
  • Limited website and landing page builder

MailerLite

  • May come off as too simple for experienced marketers
  • You need to get approval to start working with the service
  • 2FA requires a third-party app instead of a phone number
  • Stripe integration can be troublesome
  • Confusing categories in the interface
  • Outdated documentation at times

Reviews from experts

GetResponse

GetResponse is one of the few newsletter tools we’ve tested that’s truly built for inbound marketing. It offers flexible signup forms, their basic landing page editor, Google Analytics integration, and sophisticated automation for segmentation and emails, allowing you to both capture and nurture new leads. On top of that, it’s even possible to host live and on-demand webinars with them. Their Conversion Funnel feature allows you to do all of this in an organized manner and easily track where’s converting best.

Inka Wibowo

Inka Wibowo

Specialist in email marketing

I found the platform very disjointed and difficult to navigate. You also need to be very careful of their cancellation policy. If you cancel it removes your access to your account immediately. So if you want to continue to use the service for the entire time that you have paid for you cannot cancel. However, if you miss canceling before the renewal date, they absolutely will not refund you. They also do not provide notice that they are about to renew your account. Let that be a warning to you of the kind of business they are. Not the one you should do business with. Especially since there are many other more reputable and better-featured email marketing providers.

Chad Baron

Chad Baron

Online Marketing Coach

MailerLite

Great level of satisfaction in terms of the results we are obtaining in our campaigns, as well as how it is to work with MailerLite on a daily-basis. Also, very important to mention the amazing customer service provided. Always very quick, detailed and helpful. Message Factory couldn’t be any happier by working with MailerLite!

Andre R.

Andre R.

Project manager at msgFactory

On the down side, MailerLite felt a bit unpolished at times. Things like the odd feature that was incomplete, or a tab that seemed to be in the wrong place – small things that slowly added up, resulting in a bittersweet experience.
MailerLite is great, and I’m sure it will only get better with time. It just fails to deliver an exceptional email marketing experience right now

Alexandros Melidoniotis

Alexandros Melidoniotis

Freelance writer and editor with experience in digital marketing

*This information is current as of 02/15/2024. While we regularly update our articles, it`s possible that this article may not contain some of the latest information.