GetResponse vs MailerLite

GetResponse was founded in 1998 in Gdansk, Poland, and it focuses on newsletters and marketing automation.

MailerLite was founded in 2005 as a web design agency but then switched to email marketing. The company is remote-first, with employees in 40 countries.

Beginner-friendly

No coding or design skills are required to create emails and web pages. The platform also offers an extensive knowledge base with tutorials, which makes it beginner-friendly.

E-commerce businesses, solopreneurs

E-commerce, freelancers, small businesses

Free plan includes:

• 2,500 emails/month
• Contact list limit of 500 contacts
• Landing pages
• Sign-up forms
• Website builder with a 5GB bandwidth
• Connect a domain

There’s also a 30-day free trial for all paid plans.

A generous forever free plan with a limit of 1 user, 1,000 contacts, and 12,000 monthly emails. The free plan includes:

• Email editor and automation builder
• Website builder and 10 templates for landing pages
• Sign-up forms and pop-ups
• 24/7 email and chat support for the first 30 days

GetResponse includes 4 pricing tiers, depending on the features, contact list, and extra services.

Email Marketing: starts from $13.3/month for 1,000 contacts billed biannually and includes

• Newsletters
• AI email generator
• Autoresponders
• AI campaign generator
• Website and landing pages
• Signup forms and popups
• Email and live chat support

Marketing Automation: starts from $41.3/month for 1,000 contacts billed biannually, includes Email Marketing features and

• Marketing automation
• Event-based workflows
• Webinars
• Advanced segmentation
• Contact scoring
• Sales funnels

Ecommerce Marketing: starts from $83.3/month for 1,000 contacts billed biannually, includes Marketing Automation features and

• Ecommerce integrations
• Quick transactional emails
• Abandoned cart recovery
• Promo codes
• Product recommendations
• Web push notifications

GetResponse MAX: starts from $999/month billed biannually for contact lists larger than 100,000, includes E-commerce Marketing features and

• Dedicated, priority support + phone and Slack support
• Dedicated infrastructure
• Personalized onboarding
• SMS marketing
• AI recommendations
• Transactional emails
• FTP contact imports

Growing business:

• $9-205/month billed yearly, depending on the number of subscribers, with a limit of 50k contacts at the highest price
• Unlimited emails and 24/7 support
• Includes extra features like dynamic emails, selling digital products, blogs, and an unsubscribe page builder
• 3 users available

Advanced:

• $19-1,600/month billed yearly, with a limit of 500k contacts at the highest price
• An email limit if you have more than 50k subscribers, up to 6 million, depending on the number
• Includes features like custom HTML editor, AI writing assistant, Facebook integration, promotion pop-ups, and more
• Unlimited users

Entreprise:

• Depends on the scope of work
• Only available for businesses with 100k and more subscribers
• Includes the services of a dedicated success manager, onboarding, account audit, and dedicated IP and deliverability consultation

All paid users and users on a free trial have access to 24/7 support:

• Email — in English, German, Spanish, Portuguese, French, Russian, Polish, and Italian.
• Live chat — in Polish or English.

GetResponse MAX users have access to dedicated priority support via the same channels, and also phone and Slack support. Free plan users have no access to support.

Customer support is available 24/7 via email and live chat — however, it’s only available for 30 days on the free plan. Users can also hire experts in email marketing, copywriting, no code development, and more.

MailerLite also offers an extensive Customer Self-Service Center. It includes:

• A large categorized knowledge base, that includes articles about troubleshooting most common issues
• Video tutorials
• A Circle community where users can communicate with each other
• A free ML Academy with 5 free online courses about MailerLite and email marketing

• Email builder with templates
• AI email generator
• AI campaign generator
• Send time optimization
• Autoresponders
• Automation workflow builder with pre-built templates
• Web events and advanced triggers
• Pop-ups and forms
• Other channels: SMS, web push notifications, live chat management
• Segmentation
• List management
• Lead magnet and conversion funnels
• E-commerce features: transactional emails, promo codes, recommendations, abandoned cart emails
• Website builder with AI wizard
• Paid ads: Google, Meta, goal-focused
• Webinars
• Reports and analytics
• A/B testing

• Email marketing automation
• Sign-up forms
• Landing pages
• Website builder
• Blog builder
• Email verifier
• Transactional emails
• Click maps
• The ability to sell digital products like e-books and online courses
• Setting up a paid subscription for emails

150+ free email templates categorized by purpose and industry:

• Business
• Education
• Events
• Holidays
• Sales

GetResponse offers templates for transactional and triggered emails (like cart abandonment), company newsletters, different types of promotional emails, and more.

70+ templates for newsletters:

• Blog digests
• Events
• Holiday emails
• Featured product
• Notifications
• Surveys and quizzes
• Deals and offers
• Emails for creative professionals

40+ templates for landing pages:

• For bloggers
• For creative professionals
• Events
• Surveys and quizzes
• Coming soon
• Celebrations
• Books
• Non-profits

18 website templates for different industries and purposes:

• Business
• E-commerce
• Education
• Events
• Food and drinks
• Portfolio
• Wellness

291 integrations with e-commerce tools like Shopify, landing page builders like Instapage and Leadpages, website builders like Squarespace, and more.

139 integrations with services for CRM, loyalty programs, e-commerce, project management, surveys, and more.

Web app, fully functional mobile apps for iOS and Android, including separate mobile apps for webinars and live chat management

MailerLite has a web app, an iOS app, and an iPad app only for subscribing leads on offline events.

English Polish German Spanish Portuguese Italian French Russian Vietnamese Indonesian Dutch

English

GetResponse offers a visual automation workflow builder with behavioral conditions and pre-made templates for welcome messages, retargeting, win-back campaigns, and more. You can also build your own sequence from scratch.

• 15 automation recipes for welcome emails, abandoned cart, membership renewal, online courses, and more.
• Paid versions include an AI writing assistant powered by OpenAI that allows users to write marketing copies faster.
• Automated A/B testing for up to 3 workflow variations.

• Good updated email builder
• Customizable dashboard
• Very easy to use
• A lot of marketing channels available at one place

• A very simple and minimalist product that is good for beginners
• Many unique features like paid newsletters and selling digital goods
• Great customer support
• A lot of integrations available
• Easy migrations from other services
• Extensive video tutorial library for new users

• Trouble accessing customer support
• Can be slow and buggy, some reviewers report an outdated UI
• Can get expensive and many cool features are only available on high tiers
• Limited website and landing page builder

• May come off as too simple for experienced marketers
• You need to get approval to start working with the service
• 2FA requires a third-party app instead of a phone number
• Stripe integration can be troublesome
• Confusing categories in the interface
• Outdated documentation at times