MailerLite vs Constant Contact

Trying to choose between MailerLite vs Constant Contact as your email marketing software? Here's when to choose each tool – and the pros and cons to know about.

MailerLite vs Constant Contact comparison
  • 4.4 TrustPilot
  • 4.7 Capterra
  • 4.7 G2

Average 4.6 / 5

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MailerLite

MailerLite is an all-in-one email marketing platform that allows you to create newsletters, landing pages, and even websites using pre-made templates. It has 100+ integrations with other platforms and a recurring payment feature for paid newsletters.

Pricing

Free plan, dynamic paid plans depending on the features and the contact list size start from $9/month billed yearly.

Key features

  • Drag-and-drop email editor with an AI writing assistant
  • No-code website, blog, and landing page builder
  • iPad subscriber app for generating leads on offline events
  • Paid newsletter subscription
  • Automated sequences
  • Integrations with online stores
  • Email verifier

Support

24/7 email and live chat support

  • 2.2 TrustPilot
  • 4.3 Capterra
  • 4 G2

Average 3.5 / 5

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Constant Contact

Online marketing platform offering a range of features from email marketing and automation to SMS marketing and CRM.

Pricing

Starts at $12/month for up to 500 contacts and 5,000 email sends

Key features

  • Drag-and-drop email templates
  • AI Content Generator
  • Event management
  • CRM
  • Automation
  • Reporting
  • Web sign-up forms
  • SMS and social media marketing
  • Polls & surveys
  • Landing page builder
  • 5,000+ integrations

Support

Live chat and phone for all the plans during the office hours. Self-service and community support.

General info about company

MailerLite

MailerLite was founded in 2005 as a web design agency but then switched to email marketing. The company is remote-first, with employees in 40 countries.

Constant Contact

The company was founded in 1995 by Randy Parker and was later sold to Endurance International in 2015. In 2021, it was acquired by ClearLake Investments. Headquarters in Waltham, Massachusetts.

Difficulty

MailerLite

No coding or design skills are required to create emails and web pages. The platform also offers an extensive knowledge base with tutorials, which makes it beginner-friendly.

Constant Contact

Beginner-friendly. Basic tutorials are built into the interface.

Best for

MailerLite

E-commerce, freelancers, small businesses

Constant Contact

Small businesses, nonprofits, and event organizers. Some features are aimed at sales and marketing directors.

Free plan

MailerLite

A generous forever free plan with a limit of 1 user, 1,000 contacts, and 12,000 monthly emails. The free plan includes:

  • Email editor and automation builder
  • Website builder and 10 templates for landing pages
  • Sign-up forms and pop-ups
  • 24/7 email and chat support for the first 30 days

Constant Contact

No free plan. Depending on the location, users can get a 14 or 60 day free trial with access to the core features and send up to 100 emails. No credit card required.

Pricing

MailerLite

Growing business:

  • $9-205/month billed yearly, depending on the number of subscribers, with a limit of 50k contacts at the highest price
  • Unlimited emails and 24/7 support
  • Includes extra features like dynamic emails, selling digital products, blogs, and an unsubscribe page builder
  • 3 users available

Advanced:

  • $19-1,600/month billed yearly, with a limit of 500k contacts at the highest price
  • An email limit if you have more than 50k subscribers, up to 6 million, depending on the number
  • Includes features like custom HTML editor, AI writing assistant, Facebook integration, promotion pop-ups, and more
  • Unlimited users

Entreprise:

  • Depends on the scope of work
  • Only available for businesses with 100k and more subscribers
  • Includes the services of a dedicated success manager, onboarding, account audit, and dedicated IP and deliverability consultation

Constant Contact

Based on number of contacts and email sends. Overage fees of $0.002 per email apply.

For up to 500 contacts, billed monthly:

Lite $12

  • 1 user
  • 1 GB storage
  • Monthly email sends: 10x your number of contacts.

Standard $35

  • 3 users
  • 10 GB storage
  • Monthly email sends: 12x your number of contacts.

Premium $80

  • Unlimited users
  • 25 GB storage
  • Monthly email sends: 24x your number of contacts

 

Other pricing features:

  • Everyone: 15% off for 12-month prepay
  • Nonprofits: 20% off for 6-month prepay and 30% off for 12-month prepay
  • Full refund for closing account within 30 days of signing up. Conditions apply.
  • Free trial
  • Customized solutions for agencies, organizations in need of 5+ accounts, franchises, and member-based associations.
  • Lead Gen & CRM starting at $449/month
  • SMS Marketing, starting at $10/mo USD for 0-500 messages with any paid plan. Available only for US customers.

Support

MailerLite

Customer support is available 24/7 via email and live chat — however, it’s only available for 30 days on the free plan. Users can also hire experts in email marketing, copywriting, no code development, and more.

MailerLite also offers an extensive Customer Self-Service Center. It includes:

  • A large categorized knowledge base, that includes articles about troubleshooting most common issues
  • Video tutorials
  • A Circle community where users can communicate with each other
  • A free ML Academy with 5 free online courses about MailerLite and email marketing

Constant Contact

  • Live chat and phone for all the plans during the office hours.
  • Live chat: Mon-Fri 3 am-8pm ET
  • Phone: Mon-Fri 8am-8pm ET, Sat 10 am-6pm ET
  • Knowledge Base
  • Product Help Center
  • Community Forums

Features

MailerLite

  • Email marketing automation
  • Sign-up forms
  • Landing pages
  • Website builder
  • Blog builder
  • Email verifier
  • Transactional emails
  • Click maps
  • The ability to sell digital products like e-books and online courses
  • Setting up a paid subscription for emails

Constant Contact

  • Drag-and-drop email templates
  • Dynamic content in email
  • Reporting (engagement, campaign comparison, open rate by device, heatmap*, revenue*)
  • Automations (pre-built and custom templates)
  • AI Content Generator
  • Marketing CRM
  • Web sign-up forms
  • Polls & surveys
  • Landing page builder
  • Social media posting
  • Event management, including selling services and merch with the tickets and accepting payments
  • Scheduled email sends
  • Contact segmentation
  • Social media ads manager
  • Facebook retargeting ads*
  • Google Ads Manager*
  • SEO recommendations*
  • 5,000+ integrations
  • SMS marketing (US only)**
  • Subject line A/B testing

_____________________
*Available only with Premium
**Charged separately

Templates

MailerLite

70+ templates for newsletters:

  • Blog digests
  • Events
  • Holiday emails
  • Featured product
  • Notifications
  • Surveys and quizzes
  • Deals and offers
  • Emails for creative professionals

40+ templates for landing pages:

  • For bloggers
  • For creative professionals
  • Events
  • Surveys and quizzes
  • Coming soon
  • Celebrations
  • Books
  • Non-profits

18 website templates for different industries and purposes:

  • Business
  • E-commerce
  • Education
  • Events
  • Food and drinks
  • Portfolio
  • Wellness

Constant Contact

  • Over 200 mobile-responsive templates
  • Drag-and-drop editing

Popular templates:

  • Newsletter
  • Holiday-themed
  • Retail
  • Industry-specific
  • Customizable Standard template to any occasion

Integrations

MailerLite

139 integrations with services for CRM, loyalty programs, e-commerce, project management, surveys, and more.

Constant Contact

Over 5,000 integrations, including Google and Facebook Ads, WordPress, Canva, Vimeo, SalesForce, Eventbrite, Shopify, Stripe, WooCommerce, social media

Devices

MailerLite

    MailerLite has a web app, an iOS app, and an iPad app only for subscribing leads on offline events.

Constant Contact

  • iOS
  • Android
  • Web

Languages

MailerLite

English English

Constant Contact

Danish Danish Dutch Dutch English English French French German German Italian Italian Portuguese Portuguese Castilian Spanish Castilian Spanish Latin American Spanish Latin American Spanish Swedish Swedish

Automation

MailerLite

  • 15 automation recipes for welcome emails, abandoned cart, membership renewal, online courses, and more.
  • Paid versions include an AI writing assistant powered by OpenAI that allows users to write marketing copies faster.
  • Automated A/B testing for up to 3 workflow variations.

Constant Contact

  • Automated email and SMS messages.
  • Automation Path Builder with a library of plug-and-play path templates and ability to create a custom path.

Some path templates are compatible with Shopify and WooCommerce, including:

  • Welcome email series
  • Abandoned cart messages
  • Win-back series
  • Thank you series
  • Request a review

Pros

MailerLite

  • A very simple and minimalist product that is good for beginners
  • Many unique features like paid newsletters and selling digital goods
  • Great customer support
  • A lot of integrations available
  • Easy migrations from other services
  • Extensive video tutorial library for new users

Constant Contact

  • Ease of use
  • Diverse template library — more than 200 mobile-ready email templates categorized by tag
  • Over 5,000 Integrations with filters by category
  • Sharing newsletter content on social media in one-click
  • Niche features for event organizers
  • Automated contact list segmentation based on engagement

Cons

MailerLite

  • May come off as too simple for experienced marketers
  • You need to get approval to start working with the service
  • 2FA requires a third-party app instead of a phone number
  • Stripe integration can be troublesome
  • Confusing categories in the interface
  • Outdated documentation at times

Constant Contact

  • Steep price tag for the users who have more than a couple hundred subscribers and going beyond basic functionality. Some features are not included in the plans and cost extra, like SMS
  • Automation can’t include multiple channels, actions and conditions. Selection of triggers is also limited
  • A/B testing is limited to subject lines
  • No customization options for sign up forms
  • Only five templates for landing pages
  • No geographical breakdown of the regions that are engaging more, or the time that subscribers open emails
  • No RTL language support
  • Account can be canceled only by phone

Reviews from experts

MailerLite

Great level of satisfaction in terms of the results we are obtaining in our campaigns, as well as how it is to work with MailerLite on a daily-basis. Also, very important to mention the amazing customer service provided. Always very quick, detailed and helpful. Message Factory couldn’t be any happier by working with MailerLite!

Andre R.

Andre R.

Project manager at msgFactory

On the down side, MailerLite felt a bit unpolished at times. Things like the odd feature that was incomplete, or a tab that seemed to be in the wrong place – small things that slowly added up, resulting in a bittersweet experience.
MailerLite is great, and I’m sure it will only get better with time. It just fails to deliver an exceptional email marketing experience right now

Alexandros Melidoniotis

Alexandros Melidoniotis

Freelance writer and editor with experience in digital marketing

Constant Contact

Pros: The email templates are easy to use, and I've been able to train multiple users in our organization to use it, who don't have a background with tools like this. As an email tool, I'm very happy.
Cons: As a social tool, I'm disappointed. Right now you can't post to Twitter (X) at all. You can't upload videos to share as Reels, and if you want to edit copy for each social media platform you have to make separate posts.

Lauren K.

Lauren K.

Director of Marketing in the company with 51-1000 employees

Pros: Constant Contact is very intuitive and user-friendly. People with no email experience can easily jump in and create nice-looking emails. <...>
Cons: Since I started using Constant Contact in 2019, the platform is virtually the same. <...> Unfortunately, we have used Constant Contact to its capacity. Our emails cannot improve or change with the features that are currently available. It would be nice to see more customization in emails and better analytics reporting!

Erica F

Erica F

Marketing Specialist at a non-profit, with a team of 11-50 employees

*This information is current as of 02/13/2024. While we regularly update our articles, it`s possible that this article may not contain some of the latest information.