Keap vs Zoho Campaigns
Trying to choose between Keap vs Zoho Campaigns as your email marketing software? Here's when to choose each tool – and the pros and cons to know about.
- 2.6 Trustpilot
- 4.1 Capterra
- 4.2 G2
Average 3.6 / 5
Keap
A sales and marketing automation platform catered to small businesses. Has CRM and email and text marketing features.
Pricing
Starts at $159 a month for 1,500 contacts (billed yearly)
Key features
- Email automation
- Drag-and-drop email builder
- Segmentation
- Reporting and analytics
- Integrations with various services
- CRM
- Virtual phone number
Support
24/7 online chat support, email support, and call-in support for the UK, US, and Australia. US call-in support is available on weekdays from 6 am to 7 pm PST.
- 4.3 GetApp
- 4.2 Capterra
- 4.3 G2
Average 4.3 / 5
Zoho Campaigns
A complex marketing solution with email campaigns. Features include automations, integrations, and SMS marketing.
Pricing
Starts at $3 a month for 500 contacts (billed yearly)
Key features
- Email automation
- E-commerce workflows
- Mobile app for email sending, reporting, and contacts import
- Integrations with various services
- Drag-and-drop email builder
- Signup forms
Support
Weekdays support during working hours via email, live chat, and phone by default. Limited support during weekends. On the free plan, the support is only available for the first 14 days.
General info about company
Keap
Keap was founded in 2001 by brothers Scott and Eric Martineau and now CEO Clate Mask. The company headquarters is in Chandler, Arizona.
Zoho Campaigns
Zoho Campaigns is the product of Zoho Corporation — an Indian-American company. The company was founded in 1996 by Sridhar Vembu and Tony Thomas. Global headquarters in Chennai, Tamil Nadu, India, and corporate headquarters outside of Austin in Del Valle, Texas.
Difficulty
Keap
Although users can create emails and automations without coding or designing, the platform is vast and can be overwhelming to navigate.
Zoho Campaigns
Possible to create emails and automations without coding or design skills. At the same time, many people find the interface to be not very user-friendly.
Best for
Keap
Small businesses that need to constantly keep in touch with clients via not only email but also text and phone.
Zoho Campaigns
E-commerce businesses that require simple, essential workflows like post-purchase emails or digital marketing agencies working with different clients.
Free plan
Keap
No free plan, only 14 day free trial.
Zoho Campaigns
Has a free plan for up to 2,000 subscribers and 6,000 emails a month. The support is only available for the first 14 days. The features are limited. Segmentation, scheduling, and automation are excluded.
Pricing
Keap
Keap has three plans, billed yearly/monthly:
Pro $159 / $199
- 1,500 contacts
- 2 users
- Email marketing
- Marketing, sales & workflow automation
- CRM
- Quotes, invoices & payments
- Landing pages & online sales
- Text marketing (US)
Max $229 / $289
- 2,500 contacts
- 3 users
- Core features
- Dedicated phone line (US & Canada)
- Appointments
- Enhanced landing pages & sales tools
- E-commerce tools (promo codes, order bumps, etc.)
- Advanced reporting
Ultimate $279 / $349
- 2,500 contacts
- 3 users
- Core features
- Premium CRM & sales management
- Advanced marketing & sales tools (round robin, email health report, etc.)
- Permission levels for users
- Affiliate management & collaboration
- Advanced reporting
Other pricing features:
- 14 days free trial with all the features
- All plans require a mandatory one-time onboarding fee of $999
Zoho Campaigns
For up to 500 contacts, billed yearly/monthly:
- Standard $3 / $4
- Professional $4.50 / $6
Other pricing features:
- 14 days free trial with all the features
- A Pay As You Go plan
- Discounts for non-profit organizations
Support
Keap
24/7 online chat support, email support, and call-in support for the UK, US, and Australia. US call-in support is available on weekdays from 6 am to 7 pm PST.
Customer support managers for each user, access to Keap Academy’s live training events and online learning platform, and Knowledge Base.
Zoho Campaigns
Weekdays support during working hours via email, live chat, and phone by default. Limited support during weekends. The response time is 8 hours depending on the pricing plan.
On the free plan, the support is only available for the first 14 days.
Offers paid additional support packages.
The Premium plan (an additional 20% of the Zoho subscription) includes 24/5 support and a three-hour response time.
The Enterprise plan (an additional 25% of the annual Zoho subscription with additional requirements) includes 24/7 support, one-hour response time, a dedicated technical account manager, a quarterly report, and early access to new features.
Knowledge Base, community forums, text and video guides, virtual classrooms, and self-service support portal.
Features
Keap
- Email and text marketing automation in a drag-and-drop builder
- Segmentation
- Reporting and analytics
- Integrations with various services
- CRM
- A mobile app for iOS and Android for a virtual phone number and leads management
- Forms and landing pages
- Appointments booking and payments
Zoho Campaigns
- Email automation in a drag-and-drop builder
- Integrations with various services
- SMS campaigns
- E-commerce workflows with content sync between the store and email campaigns and AI product recommendations
- Signup forms
- Drag-and-drop email builder and templates
- A mobile app for Android and iOS to send emails, see reporting, and import contacts
Templates
Keap
18+ templates
Templates for one on one email conversations with clients
Templates for:
- Promo emails
- Online stores
- Flash sale
- Healthcare
- Home decor
- Fitness
Zoho Campaigns
240+ email templates including responsive email templates
The free plan doesn’t have advanced responsive templates
Templates for:
- Welcome messages
- Deals and offers
- Newsletter
- Webinars
- E-commerce
- Emergencies and crises
Video/screenshots
Keap
Zoho Campaigns
Integrations
Keap
29 integrations including Zapier, Jotform, WordPress, Instapage, OptinMonster, and more.
Zoho Campaigns
60 integrations including Zapier, Shopify, Salesforce, Twilio, Flickr, WordPress, Zendesk, and more.
Devices
Keap
- Website
- A mobile app for Android and iOS to use a virtual phone number and manage contacts. Available in the U.S., Australia, Canada, U.K., and New Zealand
- No installable solution.
Zoho Campaigns
- Website
- A mobile app for Android and iOS to send emails, see reporting, and import contacts, etc.
- No installable solution.
Languages
Keap
English
Zoho Campaigns
Dutch
French
German
Hungarian
Italian
English
Portuguese
Spanish
Chinese
Danish
Polish
Russian
Turkish
Vietnamese
Hindi
Thai
Indonesian
Swedish
Ukrainian
Bulgarian
Croatian
Czech
Automation
Keap
Marketing and sales automations:
- Free consultation
- Deal follow-up
- Reminders
- Yearly birthday greetings
- Review request
Zoho Campaigns
Many pre-built automation workflows:
- Different welcome series
- Reengagement
- Nurture series
- Customer retention
- E-commerce
- Conditional
Pros
Keap
- Helpful automations
- Many features (CRM, email marketing, etc.) in one place
- Customer support
- Integrations
Zoho Campaigns
- E-commerce-focused features
- Integrations with other services including Zoho CRM
- A lot of templates and pre-built automations
- Various support options
- A mobile app
- Relatively cheap prices
Cons
Keap
- No A/B testing
- Difficult to cancel and billing issues
- Steep learning curve
- Software is slow
Zoho Campaigns
- Slow loading times
- Low deliverability
- Design options and the email builder are limited
Reviews from experts
Keap
Overall: Keap Max Classic: It does the job supporting our business. But none of us like using it. We have too many integrations and automations set up that it would just be too arduous to switch.
Pros: Keap Max Classic: It has a lot of features to support businesses that need the room to scale up. It is pretty powerful in what it can do.
Cons: Keap Max Classic: It is convoluted, complex, and confusing. We had to make custom forms and interfaces for our staff because everyone was too confused working directly within Keap. It is also SLOW. Most functions are not snappy. Creating and maintaining campaigns get really confusing really quickly once you graduate from the simplest of campaigns.
Keap allows small business owners like me to create systems and automation to run, grow and scale our businesses. As a solopreneur just starting out, I couldn't hire an assistant to help me schedule appointments or to send out my emails. I was losing potential clients due to lack of follow-up. My business was chaotic. Keap helped me create processes that run, practically on autopilot, while I am working on my business and working for my clients. It is like having a couple of extra employees.
What do you dislike about Keap?
Keap is a very robust platform, which means it does have a bit of a learning curve. They provide training and plenty of resources to help you learn, but it takes a little time to understand all its abilities fully.
Zoho Campaigns
There are occasional glitches in the execution of campaigns but overall it's a fantastic marketing tool that is more user-friendly than it's competitors.
Pros: Zoho Campaigns has readymade templates that can be reused to save time.It is an affordable product in it's category making it a first choice for most businesses. Zoho Campaigns integrates well with other products such as Zoho Analytics, to generate some valuable end user data visualization that can help organizations take better & informed decisions.
Cons: Zoho's problems remain the same irrespective of the product, their customer support is sluggish and query resolution takes much time. Zoho Campaigns uses automation for scheduling campaigns but the user needs to take care of validation errors in advance else the scheduled job will fail.
Best Campaign Tool for Zoho One Users
This tool is connected in the backend to all Zoho Apps which really helps the Marketing team to track a lead in its entirety. We can have the whole life history of the lead and do lead scoring which can help the Sales team to prioritize.
Still, the deliverability is an issue and there are lot more fine-tuning needed in the features. The intelligence metrics that can come as part of a campaigning tool are not fully achieved in Zoho Campaigns
*This information is current as of 02/14/2024. While we regularly update our articles, it`s possible that this article may not contain some of the latest information.
