Keap vs GetResponse

Keap was founded in 2001 by brothers Scott and Eric Martineau and now CEO Clate Mask. The company headquarters is in Chandler, Arizona.

GetResponse was founded in 1998 in Gdansk, Poland, and it focuses on newsletters and marketing automation.

Although users can create emails and automations without coding or designing, the platform is vast and can be overwhelming to navigate.

Beginner-friendly

Small businesses that need to constantly keep in touch with clients via not only email but also text and phone.

E-commerce businesses, solopreneurs

No free plan, only 14 day free trial.

Free plan includes:

• 2,500 emails/month
• Contact list limit of 500 contacts
• Landing pages
• Sign-up forms
• Website builder with a 5GB bandwidth
• Connect a domain

There’s also a 30-day free trial for all paid plans.

Keap has three plans, billed yearly/monthly:

Pro $159 / $199

• 1,500 contacts
• 2 users
• Email marketing
• Marketing, sales & workflow automation
• CRM
• Quotes, invoices & payments
• Landing pages & online sales
• Text marketing (US)

Max $229 / $289

• 2,500 contacts
• 3 users
• Core features
• Dedicated phone line (US & Canada)
• Appointments
• Enhanced landing pages & sales tools
• E-commerce tools (promo codes, order bumps, etc.)
• Advanced reporting

Ultimate $279 / $349

• 2,500 contacts
• 3 users
• Core features
• Premium CRM & sales management
• Advanced marketing & sales tools (round robin, email health report, etc.)
• Permission levels for users
• Affiliate management & collaboration
• Advanced reporting

Other pricing features:

• 14 days free trial with all the features
• All plans require a mandatory one-time onboarding fee of $999

GetResponse includes 4 pricing tiers, depending on the features, contact list, and extra services.

Email Marketing: starts from $13.3/month for 1,000 contacts billed biannually and includes

• Newsletters
• AI email generator
• Autoresponders
• AI campaign generator
• Website and landing pages
• Signup forms and popups
• Email and live chat support

Marketing Automation: starts from $41.3/month for 1,000 contacts billed biannually, includes Email Marketing features and

• Marketing automation
• Event-based workflows
• Webinars
• Advanced segmentation
• Contact scoring
• Sales funnels

Ecommerce Marketing: starts from $83.3/month for 1,000 contacts billed biannually, includes Marketing Automation features and

• Ecommerce integrations
• Quick transactional emails
• Abandoned cart recovery
• Promo codes
• Product recommendations
• Web push notifications

GetResponse MAX: starts from $999/month billed biannually for contact lists larger than 100,000, includes E-commerce Marketing features and

• Dedicated, priority support + phone and Slack support
• Dedicated infrastructure
• Personalized onboarding
• SMS marketing
• AI recommendations
• Transactional emails
• FTP contact imports

24/7 online chat support, email support, and call-in support for the UK, US, and Australia. US call-in support is available on weekdays from 6 am to 7 pm PST.

Customer support managers for each user, access to Keap Academy’s live training events and online learning platform, and Knowledge Base.

All paid users and users on a free trial have access to 24/7 support:

• Email — in English, German, Spanish, Portuguese, French, Russian, Polish, and Italian.
• Live chat — in Polish or English.

GetResponse MAX users have access to dedicated priority support via the same channels, and also phone and Slack support. Free plan users have no access to support.

• Email and text marketing automation in a drag-and-drop builder
• Segmentation
• Reporting and analytics
• Integrations with various services
• CRM
• A mobile app for iOS and Android for a virtual phone number and leads management
• Forms and landing pages
• Appointments booking and payments

• Email builder with templates
• AI email generator
• AI campaign generator
• Send time optimization
• Autoresponders
• Automation workflow builder with pre-built templates
• Web events and advanced triggers
• Pop-ups and forms
• Other channels: SMS, web push notifications, live chat management
• Segmentation
• List management
• Lead magnet and conversion funnels
• E-commerce features: transactional emails, promo codes, recommendations, abandoned cart emails
• Website builder with AI wizard
• Paid ads: Google, Meta, goal-focused
• Webinars
• Reports and analytics
• A/B testing

18+ templates
Templates for one on one email conversations with clients

Templates for:

• Promo emails
• Online stores
• Flash sale
• Healthcare
• Home decor
• Fitness

150+ free email templates categorized by purpose and industry:

• Business
• Education
• Events
• Holidays
• Sales

GetResponse offers templates for transactional and triggered emails (like cart abandonment), company newsletters, different types of promotional emails, and more.

29 integrations including Zapier, Jotform, WordPress, Instapage, OptinMonster, and more.

291 integrations with e-commerce tools like Shopify, landing page builders like Instapage and Leadpages, website builders like Squarespace, and more.

• Website
• A mobile app for Android and iOS to use a virtual phone number and manage contacts. Available in the U.S., Australia, Canada, U.K., and New Zealand

• No installable solution.

Web app, fully functional mobile apps for iOS and Android, including separate mobile apps for webinars and live chat management

English

English Polish German Spanish Portuguese Italian French Russian Vietnamese Indonesian Dutch

Marketing and sales automations:

• Free consultation
• Deal follow-up
• Reminders
• Yearly birthday greetings
• Review request

GetResponse offers a visual automation workflow builder with behavioral conditions and pre-made templates for welcome messages, retargeting, win-back campaigns, and more. You can also build your own sequence from scratch.

• Helpful automations
• Many features (CRM, email marketing, etc.) in one place
• Customer support
• Integrations

• Good updated email builder
• Customizable dashboard
• Very easy to use
• A lot of marketing channels available at one place

• No A/B testing
• Difficult to cancel and billing issues
• Steep learning curve
• Software is slow

• Trouble accessing customer support
• Can be slow and buggy, some reviewers report an outdated UI
• Can get expensive and many cool features are only available on high tiers
• Limited website and landing page builder