GetResponse vs ConvertKit

Trying to choose between GetResponse vs ConvertKit as your email marketing software? Here's when to choose each tool – and the pros and cons to know about.

GetResponse vs ConvertKit comparison
  • 4.2 GetApp
  • 4.2 Capterra
  • 3.5 TrustPilot

Average 4 / 5

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GetResponse

GetResponse is a marketing platform with 30+ features to grow your business including emails.

Pricing

Dynamic, depends on the features and list volume, starts from $13.3/month billed every two years. Monthly, annual, and biannual plans are available.

Key features

  • Email marketing tools
  • Autoresponders
  • Marketing automation
  • Website builder
  • Landing pages
  • Forms and popups

Support

24/7 email and live chat support in several languages

  • 4.7 GetApp
  • 4.7 Capterra
  • 2 TrustPilot

Average 3.8 / 5

i

ConvertKit

ConvertKit is a tool for marketing automation and monetization for independent creators.

Pricing

  • Email marketing automation
  • Landing pages
  • Sign-up forms
  • Analytics
  • A/B testing
  • Tools for content monetization

Key features

  • Email marketing automation
  • Landing pages
  • Sign-up forms
  • Analytics
  • A/B testing
  • Tools for content monetization

Support

Community support for all users, email and chat support for paid users

General info about company

GetResponse

GetResponse was founded in 1998 in Gdansk, Poland, and it focuses on newsletters and marketing automation.

ConvertKit

ConvertKit was founded in 2013 and is based in Idaho, the US. It was created by Nathan Barry, a blogger and creator who needed a better way to promote his books and courses.

Difficulty

GetResponse

Beginner-friendly

ConvertKit

Not beginner-friendly, since you need to code while creating emails.

Best for

GetResponse

E-commerce businesses, solopreneurs

ConvertKit

Bloggers, coaches, course creators, writers, and everyone who makes content for living.

Free plan

GetResponse

Free plan includes:

  • 2,500 emails/month
  • Contact list limit of 500 contacts
  • Landing pages
  • Sign-up forms
  • Website builder with a 5GB bandwidth
  • Connect a domain

There’s also a 30-day free trial for all paid plans.

ConvertKit

The forever free plan includes the contact list of up to 1,000 subscribers and the following features:

  • Unlimited landing pages
  • Unlimited forms
  • Unlimited “broadcasts”, or one-off email campaigns, sent right away or scheduled
  • Audience tagging and segmentation
  • Selling digital products & subscriptions
  • Community support
  • Free recommendations

Pricing

GetResponse

GetResponse includes 4 pricing tiers, depending on the features, contact list, and extra services.

Email Marketing: starts from $13.3/month for 1,000 contacts billed biannually and includes

  • Newsletters
  • AI email generator
  • Autoresponders
  • AI campaign generator
  • Website and landing pages
  • Signup forms and popups
  • Email and live chat support

Marketing Automation: starts from $41.3/month for 1,000 contacts billed biannually, includes Email Marketing features and

  • Marketing automation
  • Event-based workflows
  • Webinars
  • Advanced segmentation
  • Contact scoring
  • Sales funnels

Ecommerce Marketing: starts from $83.3/month for 1,000 contacts billed biannually, includes Marketing Automation features and

  • Ecommerce integrations
  • Quick transactional emails
  • Abandoned cart recovery
  • Promo codes
  • Product recommendations
  • Web push notifications

GetResponse MAX: starts from $999/month billed biannually for contact lists larger than 100,000, includes E-commerce Marketing features and

  • Dedicated, priority support + phone and Slack support
  • Dedicated infrastructure
  • Personalized onboarding
  • SMS marketing
  • AI recommendations
  • Transactional emails
  • FTP contact imports

ConvertKit

Dynamic pricing depends on the size of your contact list and the features of interest.

Creator: $9–1,916/month billed yearly for 300–400,000 subscribers. Includes all the free features plus:

  • Live chat & email support
  • Paid recommendations
  • Free migration from another tool
  • Automated email sequences
  • Visual automation builders
  • Third-party integrations
  • One additional team member

Creator Pro: $25–2,166/month billed yearly for 300–400,000 subscribers. Includes all the Creator features plus:

  • Newsletter referral system
  • Subscriber scoring
  • Advanced reporting

Support

GetResponse

All paid users and users on a free trial have access to 24/7 support:

  • Email — in English, German, Spanish, Portuguese, French, Russian, Polish, and Italian.
  • Live chat — in Polish or English.

GetResponse MAX users have access to dedicated priority support via the same channels, and also phone and Slack support. Free plan users have no access to support.

ConvertKit

Community support:

  • The internal forum where you can ask questions and receive answers from ConvertKit support specialists and other platform users
  • Available even on the free plan

Email and live chat support:

  • Available for Creator users
  • Priority support via email and live chat available for Creator Pro users

ConvertKit also provides a knowledge base and a YouTube channel with tutorials. The platform also runs online workshops for newbies in marketing.

Features

GetResponse

  • Email builder with templates
  • AI email generator
  • AI campaign generator
  • Send time optimization
  • Autoresponders
  • Automation workflow builder with pre-built templates
  • Web events and advanced triggers
  • Pop-ups and forms
  • Other channels: SMS, web push notifications, live chat management
  • Segmentation
  • List management
  • Lead magnet and conversion funnels
  • E-commerce features: transactional emails, promo codes, recommendations, abandoned cart emails
  • Website builder with AI wizard
  • Paid ads: Google, Meta, goal-focused
  • Webinars
  • Reports and analytics
  • A/B testing

ConvertKit

  • Email builder
  • Email marketing automation
  • Landing pages
  • Sign-up forms
  • Tools for selling digital products and paid subscriptions
  • List segmentation
  • Lead scoring
  • A/B testing
  • Reporting and analytics
  • Internal referral systems for creators to earn off putting links in your newsletter or paying to get promoted by other creators

Templates

GetResponse

150+ free email templates categorized by purpose and industry:

  • Business
  • Education
  • Events
  • Holidays
  • Sales

GetResponse offers templates for transactional and triggered emails (like cart abandonment), company newsletters, different types of promotional emails, and more.

ConvertKit

25 email templates made for content creators by content creators, includes templates for:

  • Newsletters
  • Content promotion
  • Product sales pitch
  • Waitlist

The templates are sourced from other users and you can create and share your own.

ConvertKit also offers 50+ landing page templates not specified by purpose.

Integrations

GetResponse

291 integrations with e-commerce tools like Shopify, landing page builders like Instapage and Leadpages, website builders like Squarespace, and more.

ConvertKit

120 integrations with third-party apps for:

  • Memberships and courses
  • Analytics
  • Lead capture
  • E-commerce
  • Giveaways
  • Quizzes
  • Workflows
  • Webinar
  • Affiliate management
  • CRM
  • Scheduling
  • Email verification

ConvertKit also supports Zapier for even more integrations and provides users with the API docs for custom integrations.

Devices

GetResponse

Web app, fully functional mobile apps for iOS and Android, including separate mobile apps for webinars and live chat management

ConvertKit

  • Web app only

Languages

GetResponse

English English Polish Polish German German Spanish Spanish Portuguese Portuguese Italian Italian French French Russian Russian Vietnamese Vietnamese Indonesian Indonesian Dutch Dutch

ConvertKit

English English

Automation

GetResponse

GetResponse offers a visual automation workflow builder with behavioral conditions and pre-made templates for welcome messages, retargeting, win-back campaigns, and more. You can also build your own sequence from scratch.

ConvertKit

10+ visual automation templates for starting a paid newsletter, releasing a new podcast, crowdfunding for a music album, and other tasks that professional content creators might face.

Pros

GetResponse

  • Good updated email builder
  • Customizable dashboard
  • Very easy to use
  • A lot of marketing channels available at one place

ConvertKit

  • Good platform for content creators
  • Great deliverability
  • Supports paid newsletters and has a “tip jar” functionality for free donations from subscribers
  • A flexible tagging and segmentation system for targeted campaigns

Cons

GetResponse

  • Trouble accessing customer support
  • Can be slow and buggy, some reviewers report an outdated UI
  • Can get expensive and many cool features are only available on high tiers
  • Limited website and landing page builder

ConvertKit

  • Very basic reporting
  • Expensive compared to other email marketing tools
  • Not great for midsize and large businesses
  • No drag-and-drop builder which makes it harder to design emails from scratch

Reviews from experts

GetResponse

GetResponse is one of the few newsletter tools we’ve tested that’s truly built for inbound marketing. It offers flexible signup forms, their basic landing page editor, Google Analytics integration, and sophisticated automation for segmentation and emails, allowing you to both capture and nurture new leads. On top of that, it’s even possible to host live and on-demand webinars with them. Their Conversion Funnel feature allows you to do all of this in an organized manner and easily track where’s converting best.

Inka Wibowo

Inka Wibowo

Specialist in email marketing

I found the platform very disjointed and difficult to navigate. You also need to be very careful of their cancellation policy. If you cancel it removes your access to your account immediately. So if you want to continue to use the service for the entire time that you have paid for you cannot cancel. However, if you miss canceling before the renewal date, they absolutely will not refund you. They also do not provide notice that they are about to renew your account. Let that be a warning to you of the kind of business they are. Not the one you should do business with. Especially since there are many other more reputable and better-featured email marketing providers.

Chad Baron

Chad Baron

Online Marketing Coach

ConvertKit

If you’re a blogger, vlogger, frogger, YouTuber, digital course creator, or anyone who makes their own digital content for sale under a single business entity, ConvertKit is 100% the tool for you, and it’s not even close.
It has everything you need to grow your business, including direct integrations with tools specifically designed to make your life easier like course, webinar, blog, and lead magnet plugins.
If you’ve got a stable business and over 1,000 subscribers, you’ll reap all of the benefits of the world’s most streamlined email autoresponder tool at a price that won’t break the bank and is silly easy to use.

Karl Kangur

Karl Kangur

Director of Marketing at Smash Digital, SEO/Marketing speaker

We bought this software after reading the Capterra reviews here, however we find it very limited in customization so it's mainly take it or leave type of features. We could not block freemailers from subscribing, or use custom CSS for the same purpose. In general, it is not a tool to use if you care about following a brand identity of your own.
The set-up process is tedious with Wordpress websites. We were not happy so we canceled, so instead of letting the current paid period last the software deactivated the account immediately and blocked us out of the software. We could not export our subscribers nor our content.

Karan Singh

Karan Singh

CEO of Code Creative India

*This information is current as of 02/15/2024. While we regularly update our articles, it`s possible that this article may not contain some of the latest information.