ConvertKit vs Brevo
Trying to choose between ConvertKit vs Brevo as your email marketing software? Here's when to choose each tool – and the pros and cons to know about.
- 4.7 GetApp
- 4.7 Capterra
- 2 TrustPilot
Average 3.8 / 5
ConvertKit
ConvertKit is a tool for marketing automation and monetization for independent creators.
Pricing
- Email marketing automation
- Landing pages
- Sign-up forms
- Analytics
- A/B testing
- Tools for content monetization
Key features
- Email marketing automation
- Landing pages
- Sign-up forms
- Analytics
- A/B testing
- Tools for content monetization
Support
Community support for all users, email and chat support for paid users
- 4.5 GetApp
- 4.6 Capterra
- 4.1 TrustPilot
Average 4.4 / 5
Brevo
Brevo (ex-Sendinblue) is an all-in-one platform for marketing automation over email, SMS, WhatsApp, and chat.
Pricing
Dynamic, depending on sending volume, features, and add-on products, starts from $25/month.
Key features
- Email builder
- Email automation
- List management and segmentation
- Personalization
- Signup forms
- Landing pages
- SMS and WhatsApp marketing
- Native CRM
- Native tools for phone and video calls
- Push notifications
Support
Email and community support for all users, live chat and phone support for certain pricing tiers
General info about company
ConvertKit
ConvertKit was founded in 2013 and is based in Idaho, the US. It was created by Nathan Barry, a blogger and creator who needed a better way to promote his books and courses.
Brevo
Brevo (formerly Sendinblue) is a French company that was founded in Paris in 2007 and rebranded in 2023.
Difficulty
ConvertKit
Not beginner-friendly, since you need to code while creating emails.
Brevo
Beginner-friendly, since the product is minimalist feature- and UI-wise
Best for
ConvertKit
Bloggers, coaches, course creators, writers, and everyone who makes content for living.
Brevo
Small and medium-sized businesses, beginners in marketing automation, ecommerce businesses
Free plan
ConvertKit
The forever free plan includes the contact list of up to 1,000 subscribers and the following features:
- Unlimited landing pages
- Unlimited forms
- Unlimited “broadcasts”, or one-off email campaigns, sent right away or scheduled
- Audience tagging and segmentation
- Selling digital products & subscriptions
- Community support
- Free recommendations
Brevo
The forever free Brevo Marketing Platform plan includes:
- 300 emails/day and unlimited contacts
- 1 shared inbox
- Automation limit for 2,000 contacts
- 500 push notification impressions
- Email support
- Basic email marketing and automation features
Pricing
ConvertKit
Dynamic pricing depends on the size of your contact list and the features of interest.
Creator: $9–1,916/month billed yearly for 300–400,000 subscribers. Includes all the free features plus:
- Live chat & email support
- Paid recommendations
- Free migration from another tool
- Automated email sequences
- Visual automation builders
- Third-party integrations
- One additional team member
Creator Pro: $25–2,166/month billed yearly for 300–400,000 subscribers. Includes all the Creator features plus:
- Newsletter referral system
- Subscriber scoring
- Advanced reporting
Brevo
Dynamic, depending on sending volume, features, and add-on products. Brevo Marketing Platform offers 3 pricing tiers.
Starter: starts from $25/month, includes everything from Free plus:
- 20k emails/month, no daily sending limit
- Basic reporting and analytics
- Add-ons to pay for separately: Brevo logo removal and a dedicated IP
Business: starts from $65/month, includes everything from Starter plus:
- Unlimited automation
- Landing page builder
- A/B testing
- Send time optimization
- More push notification impressions and a multi-user access to pay for separately
- Advanced analytics
- Phone support
BrevoPlus: custom pricing, includes everything from Business plus
- Customized shared inboxes
- A dedicated IP
- Customized number of push notification impressions
- Multi-user access
- A dedicated manager and tailored onboarding
- SSO & SAML
- Service level agreement
Support
ConvertKit
Community support:
- The internal forum where you can ask questions and receive answers from ConvertKit support specialists and other platform users
- Available even on the free plan
Email and live chat support:
- Available for Creator users
- Priority support via email and live chat available for Creator Pro users
ConvertKit also provides a knowledge base and a YouTube channel with tutorials. The platform also runs online workshops for newbies in marketing.
Brevo
Email support is available for all users, including those on the free plan. Phone and live chat support channels are only available for Business and BrevoPlus users. The support is available in 6 languages: English, Spanish, French, Italian, Portuguese, and German.
Features
ConvertKit
- Email builder
- Email marketing automation
- Landing pages
- Sign-up forms
- Tools for selling digital products and paid subscriptions
- List segmentation
- Lead scoring
- A/B testing
- Reporting and analytics
- Internal referral systems for creators to earn off putting links in your newsletter or paying to get promoted by other creators
Brevo
- Drag-and-drop email builder
- Email automation
- SMS campaigns
- WhatsApp campaigns
- Push notification campaigns
- Facebook ads
- Landing pages
- Signup forms
- Segmentation and personalization
- Autoresponders
- A/B testing
- Native CRM
- Transactional emails
- Pipeline management
- Shared inbox
- Sales reports
Templates
ConvertKit
25 email templates made for content creators by content creators, includes templates for:
- Newsletters
- Content promotion
- Product sales pitch
- Waitlist
The templates are sourced from other users and you can create and share your own.
ConvertKit also offers 50+ landing page templates not specified by purpose.
Brevo
Templates for email campaigns, automation (i. e. birthday emails), and transactional emails with dynamic content included. All templates are responsive and optimized for dark mode.
Brevo also offers creating custom templates for your business as a separate service.
Video/screenshots
ConvertKit
Brevo
Integrations
ConvertKit
120 integrations with third-party apps for:
- Memberships and courses
- Analytics
- Lead capture
- E-commerce
- Giveaways
- Quizzes
- Workflows
- Webinar
- Affiliate management
- CRM
- Scheduling
- Email verification
ConvertKit also supports Zapier for even more integrations and provides users with the API docs for custom integrations.
Brevo
58 integrations are currently available, including WordPress, other ESPs like Mailchimp, CRMs like Zoho, e-commerce platforms like Shopify, and more. Brevo also provides an API for custom integrations.
Devices
ConvertKit
- Web app only
Brevo
A web app, a desktop app, and iOS and Android apps for phone calls and conversations (chatbot marketing). The two latter services are separate and not included in the Marketing Platform.
Languages
ConvertKit
English
Brevo
English
French
Italian
Spanish
Portuguese
German
Automation
ConvertKit
10+ visual automation templates for starting a paid newsletter, releasing a new podcast, crowdfunding for a music album, and other tasks that professional content creators might face.
Brevo
Automation templates for welcome series, cart abandonment, post-purchase, email or website action, anniversaries, and page visits.
Pros
ConvertKit
- Good platform for content creators
- Great deliverability
- Supports paid newsletters and has a “tip jar” functionality for free donations from subscribers
- A flexible tagging and segmentation system for targeted campaigns
Brevo
- Great customer support
- Easy to set up and implement
- Very clean and user-friendly interface
Cons
ConvertKit
- Very basic reporting
- Expensive compared to other email marketing tools
- Not great for midsize and large businesses
- No drag-and-drop builder which makes it harder to design emails from scratch
Brevo
- Limited CRM functionality compared to other tools
- Many add-ons, which leads to extra costs
- Occasionally sluggish loading
Reviews from experts
ConvertKit
If you’re a blogger, vlogger, frogger, YouTuber, digital course creator, or anyone who makes their own digital content for sale under a single business entity, ConvertKit is 100% the tool for you, and it’s not even close.
It has everything you need to grow your business, including direct integrations with tools specifically designed to make your life easier like course, webinar, blog, and lead magnet plugins.
If you’ve got a stable business and over 1,000 subscribers, you’ll reap all of the benefits of the world’s most streamlined email autoresponder tool at a price that won’t break the bank and is silly easy to use.
We bought this software after reading the Capterra reviews here, however we find it very limited in customization so it's mainly take it or leave type of features. We could not block freemailers from subscribing, or use custom CSS for the same purpose. In general, it is not a tool to use if you care about following a brand identity of your own.
The set-up process is tedious with Wordpress websites. We were not happy so we canceled, so instead of letting the current paid period last the software deactivated the account immediately and blocked us out of the software. We could not export our subscribers nor our content.
Brevo
We like that Brevo is liberal with its suggestions, making it extremely easy for beginners to get started. Pop-up messages and windows are packed with help whenever you initiate a task, be that a campaign, segmentation, or automation, highlighting some of the more common tasks within the category. For example, when creating a new segment, Brevo suggests pre-defined segments, such as ones for engaged email subscribers, inactive email subscribers, contacts from a specific country code, or contacts with a pending task. It's quite handy, and we appreciate the helpful suggestions, even though a seasoned professional might find the tips and onboarding a bit excessive.
Services outages became frequent and emails cannot be tested or sent during that time. Brevo is pushing its CRM and close features that were available for free before. For people who are never going to swtich to their CRM such moves are clearly wrong. For example, the conversations feature is much more limited as of now and to reply to Whatsapp conversations, subscribers need to pay.
*This information is current as of 02/20/2024. While we regularly update our articles, it`s possible that this article may not contain some of the latest information.
