Campaign Monitor vs Brevo

Founded in 2004 by Ben Richardson, based in Nashville. Belongs to CM Group, along with other marketing software companies like Sailthru and LiveClicker.

Brevo (formerly Sendinblue) is a French company that was founded in Paris in 2007 and rebranded in 2023.

The email editor is WYSIWYG and the platform provides users with a great choice of templates and an automated email builder for your brand — no coding or design skills are required. Campaign analytics come in the form of digestible graphs that are easy to interpret for junior marketers.

Beginner-friendly, since the product is minimalist feature- and UI-wise

Marketing agencies, small organizations, publishers

Small and medium-sized businesses, beginners in marketing automation, ecommerce businesses

No free plan, free trial only.

The free trial only allows sending test campaigns to 5 people or less, importing contact lists, and creating customer journeys without sending them

The forever free Brevo Marketing Platform plan includes:

• 300 emails/day and unlimited contacts
• 1 shared inbox
• Automation limit for 2,000 contacts
• 500 push notification impressions
• Email support
• Basic email marketing and automation features

Dynamic, depends on the contact list size and the tariff type:

• Basic: $9–$299/month
• Unlimited: $30–$699/month
• Premier: $158–$989/month

All tariffs are limited to 50000 contacts.

Dynamic, depending on sending volume, features, and add-on products. Brevo Marketing Platform offers 3 pricing tiers.

Starter: starts from $25/month, includes everything from Free plus:

• 20k emails/month, no daily sending limit
• Basic reporting and analytics
• Add-ons to pay for separately: Brevo logo removal and a dedicated IP

Business: starts from $65/month, includes everything from Starter plus:

• Unlimited automation
• Landing page builder
• A/B testing
• Send time optimization
• More push notification impressions and a multi-user access to pay for separately
• Advanced analytics
• Phone support

BrevoPlus: custom pricing, includes everything from Business plus

• Customized shared inboxes
• A dedicated IP
• Customized number of push notification impressions
• Multi-user access
• A dedicated manager and tailored onboarding
• SSO & SAML
• Service level agreement

An in-app Digital Assistant tool. Support agents around the world are available in the following hours:

• America: Mon to Fri 6 am to 5 pm PST/PDT
• Australia and Asia: Mon to Fri 9 am to 5 pm AEST/AEDT
• Europe: Mon to Fri 9 am to 5 pm BST/GMT

Limited support (unspecified working hours) is available on weekends and during holidays. Support phone numbers are only available for Premier users.

Aside from online support, Campaign Monitor offers:

• Video tutorials for newbies and experienced users
• A 30-minute Getting Started course
• Email Academy — an email marketing course
• Resources for developers
• The in-app Help Center with documentation

Email support is available for all users, including those on the free plan. Phone and live chat support channels are only available for Business and BrevoPlus users. The support is available in 6 languages: English, Spanish, French, Italian, Portuguese, and German.

• Supports SMS notifications
• Advanced segmentation — available for Premier users
• Link Review — checks for broken links
• Free email template builder
• Campaign analytics
• CAN-SPAM compliance checker
• Integrations with CRM systems and more

• Drag-and-drop email builder
• Email automation
• SMS campaigns
• WhatsApp campaigns
• Push notification campaigns
• Facebook ads
• Landing pages
• Signup forms
• Segmentation and personalization
• Autoresponders
• A/B testing
• Native CRM
• Transactional emails
• Pipeline management
• Shared inbox
• Sales reports

108 free mobile-friendly templates available without signing up, templates sorted by email types from announcements to transactional.

If you don’t like templates, you can build emails from scratch using blocks in the email builder.

Recently launched their own stock with free images.

Campaign Monitor also has an automated custom template builder where you fill in the questionnaire and get a bunch of email templates with the logo of your business and custom design.

Templates for email campaigns, automation (i. e. birthday emails), and transactional emails with dynamic content included. All templates are responsive and optimized for dark mode.

Brevo also offers creating custom templates for your business as a separate service.

• Data for marketing: Salesforce, WordPress, Shopify +
• List growth: Intercom, OptinMonster, Unbounce +
• CRM: Raiser’s Edge NXT, Lexer, Qgiv +
• Advertising: AdRoll, Facebook Lead Ads, Rungopher+

More than 100 integrations are available for CRM, list management, surveys, and more

58 integrations are currently available, including WordPress, other ESPs like Mailchimp, CRMs like Zoho, e-commerce platforms like Shopify, and more. Brevo also provides an API for custom integrations.

• A web app accessible from phones

• No mobile app

A web app, a desktop app, and iOS and Android apps for phone calls and conversations (chatbot marketing). The two latter services are separate and not included in the Marketing Platform.

English

English French Italian Spanish Portuguese German

The drag-and-drop interface for creating automated email sequences that includes:

• Triggers — subscribers’ actions that start or continue the sequenc
• Yes/No rules for personalization
• Timers — for example, you can send emails 3 or more days after a certain subscriber’s action or the previous email in the sequence

The sequence is visualized like an activity diagram where every element is customizable.

Automation templates for welcome series, cart abandonment, post-purchase, email or website action, anniversaries, and page visits.

• Good WYSIWYG email editor interface
• Easy and simple email automation
• Easy-to-understand campaign reports with good infographics

• Great customer support
• Easy to set up and implement
• Very clean and user-friendly interface

• No live chat support + no 24/7 support
• All of the tariffs are limited to 50000 contacts
• No functional free trial you can actually use for work
• Contact importing is difficult when matching custom fields
• Split testing only allows 2 email versions
• No landing page builder

• Limited CRM functionality compared to other tools
• Many add-ons, which leads to extra costs
• Occasionally sluggish loading