Campaign Monitor vs Brevo

Trying to choose between Campaign Monitor vs Brevo as your email marketing software? Here's when to choose each tool – and the pros and cons to know about.

Campaign Monitor vs Brevo comparison
  • 4.6 TrustPilot
  • 4.6 Capterra
  • 4.1 G2

Average 4.4 / 5

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Campaign Monitor

Campaign Monitor is a global technology company that provides an email marketing platform that’s easy to use yet extremely powerful. It powers media moguls, tech giants, nonprofits, and other industries.

Pricing

From $9 to $989 a month depending on the tariff and the contact list size

Key features

  • No-code email editor
  • Automated sequence builder
  • List management and segmentation
  • Personalization
  • Analytics
  • A/B testing

Support

Online support with limited working hours, the Help center on the website, video tutorials, courses

  • 4.5 GetApp
  • 4.6 Capterra
  • 4.1 TrustPilot

Average 4.4 / 5

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Brevo

Brevo (ex-Sendinblue) is an all-in-one platform for marketing automation over email, SMS, WhatsApp, and chat.

Pricing

Dynamic, depending on sending volume, features, and add-on products, starts from $25/month.

Key features

  • Email builder
  • Email automation
  • List management and segmentation
  • Personalization
  • Signup forms
  • Landing pages
  • SMS and WhatsApp marketing
  • Native CRM
  • Native tools for phone and video calls
  • Push notifications

Support

Email and community support for all users, live chat and phone support for certain pricing tiers

General info about company

Campaign Monitor

Founded in 2004 by Ben Richardson, based in Nashville. Belongs to CM Group, along with other marketing software companies like Sailthru and LiveClicker.

Brevo

Brevo (formerly Sendinblue) is a French company that was founded in Paris in 2007 and rebranded in 2023.

Difficulty

Campaign Monitor

The email editor is WYSIWYG and the platform provides users with a great choice of templates and an automated email builder for your brand — no coding or design skills are required. Campaign analytics come in the form of digestible graphs that are easy to interpret for junior marketers.

Brevo

Beginner-friendly, since the product is minimalist feature- and UI-wise

Best for

Campaign Monitor

Marketing agencies, small organizations, publishers

Brevo

Small and medium-sized businesses, beginners in marketing automation, ecommerce businesses

Free plan

Campaign Monitor

No free plan, free trial only.

The free trial only allows sending test campaigns to 5 people or less, importing contact lists, and creating customer journeys without sending them

Brevo

The forever free Brevo Marketing Platform plan includes:

  • 300 emails/day and unlimited contacts
  • 1 shared inbox
  • Automation limit for 2,000 contacts
  • 500 push notification impressions
  • Email support
  • Basic email marketing and automation features

Pricing

Campaign Monitor

Dynamic, depends on the contact list size and the tariff type:

  • Basic: $9–$299/month
  • Unlimited: $30–$699/month
  • Premier: $158–$989/month

All tariffs are limited to 50000 contacts.

Brevo

Dynamic, depending on sending volume, features, and add-on products. Brevo Marketing Platform offers 3 pricing tiers.

Starter: starts from $25/month, includes everything from Free plus:

  • 20k emails/month, no daily sending limit
  • Basic reporting and analytics
  • Add-ons to pay for separately: Brevo logo removal and a dedicated IP

Business: starts from $65/month, includes everything from Starter plus:

  • Unlimited automation
  • Landing page builder
  • A/B testing
  • Send time optimization
  • More push notification impressions and a multi-user access to pay for separately
  • Advanced analytics
  • Phone support

BrevoPlus: custom pricing, includes everything from Business plus

  • Customized shared inboxes
  • A dedicated IP
  • Customized number of push notification impressions
  • Multi-user access
  • A dedicated manager and tailored onboarding
  • SSO & SAML
  • Service level agreement

Support

Campaign Monitor

An in-app Digital Assistant tool. Support agents around the world are available in the following hours:

  • America: Mon to Fri 6 am to 5 pm PST/PDT
  • Australia and Asia: Mon to Fri 9 am to 5 pm AEST/AEDT
  • Europe: Mon to Fri 9 am to 5 pm BST/GMT

Limited support (unspecified working hours) is available on weekends and during holidays. Support phone numbers are only available for Premier users.

Aside from online support, Campaign Monitor offers:

  • Video tutorials for newbies and experienced users
  • A 30-minute Getting Started course
  • Email Academy — an email marketing course
  • Resources for developers
  • The in-app Help Center with documentation

Brevo

Email support is available for all users, including those on the free plan. Phone and live chat support channels are only available for Business and BrevoPlus users. The support is available in 6 languages: English, Spanish, French, Italian, Portuguese, and German.

Features

Campaign Monitor

  • Supports SMS notifications
  • Advanced segmentation — available for Premier users
  • Link Review — checks for broken links
  • Free email template builder
  • Campaign analytics
  • CAN-SPAM compliance checker
  • Integrations with CRM systems and more

Brevo

  • Drag-and-drop email builder
  • Email automation
  • SMS campaigns
  • WhatsApp campaigns
  • Push notification campaigns
  • Facebook ads
  • Landing pages
  • Signup forms
  • Segmentation and personalization
  • Autoresponders
  • A/B testing
  • Native CRM
  • Transactional emails
  • Pipeline management
  • Shared inbox
  • Sales reports

Templates

Campaign Monitor

108 free mobile-friendly templates available without signing up, templates sorted by email types from announcements to transactional.

If you don’t like templates, you can build emails from scratch using blocks in the email builder.

Recently launched their own stock with free images.

Campaign Monitor also has an automated custom template builder where you fill in the questionnaire and get a bunch of email templates with the logo of your business and custom design.

Brevo

Templates for email campaigns, automation (i. e. birthday emails), and transactional emails with dynamic content included. All templates are responsive and optimized for dark mode.

Brevo also offers creating custom templates for your business as a separate service.

Integrations

Campaign Monitor

  • Data for marketing: Salesforce, WordPress, Shopify +
  • List growth: Intercom, OptinMonster, Unbounce +
  • CRM: Raiser’s Edge NXT, Lexer, Qgiv +
  • Advertising: AdRoll, Facebook Lead Ads, Rungopher+

More than 100 integrations are available for CRM, list management, surveys, and more

Brevo

58 integrations are currently available, including WordPress, other ESPs like Mailchimp, CRMs like Zoho, e-commerce platforms like Shopify, and more. Brevo also provides an API for custom integrations.

Devices

Campaign Monitor

  • A web app accessible from phones
  • No mobile app

Brevo

A web app, a desktop app, and iOS and Android apps for phone calls and conversations (chatbot marketing). The two latter services are separate and not included in the Marketing Platform.

Languages

Campaign Monitor

English English

Brevo

English English French French Italian Italian Spanish Spanish Portuguese Portuguese German German

Automation

Campaign Monitor

The drag-and-drop interface for creating automated email sequences that includes:

  • Triggers — subscribers’ actions that start or continue the sequenc
  • Yes/No rules for personalization
  • Timers — for example, you can send emails 3 or more days after a certain subscriber’s action or the previous email in the sequence

The sequence is visualized like an activity diagram where every element is customizable.

Brevo

Automation templates for welcome series, cart abandonment, post-purchase, email or website action, anniversaries, and page visits.

Pros

Campaign Monitor

  • Good WYSIWYG email editor interface
  • Easy and simple email automation
  • Easy-to-understand campaign reports with good infographics

Brevo

  • Great customer support
  • Easy to set up and implement
  • Very clean and user-friendly interface

Cons

Campaign Monitor

  • No live chat support + no 24/7 support
  • All of the tariffs are limited to 50000 contacts
  • No functional free trial you can actually use for work
  • Contact importing is difficult when matching custom fields
  • Split testing only allows 2 email versions
  • No landing page builder

Brevo

  • Limited CRM functionality compared to other tools
  • Many add-ons, which leads to extra costs
  • Occasionally sluggish loading

Reviews from experts

Campaign Monitor

“Feature-wise, there’s not really much to fault it on, but ‘power’ email marketing users will find the A/B testing feature a bit basic and will notice the absence of a fully fledged landing page creator.”

Chris Singleton

Chris Singleton

CEO of Style Factory

“It’s easy to find all features, which means you can get up and running quickly and get the most out of the solution without having to spend days playing around with it. If you sell products online, you’ll love the focus on optimizing transactional emails and tracking their performance so you can understand what works in terms of customer engagement.”

Karen McCandless

Karen McCandless

Content marketer and strategist, writer for The Next Web, Softonic, Business2Community, Business.com, and Microsoft Europe.

Brevo

We like that Brevo is liberal with its suggestions, making it extremely easy for beginners to get started. Pop-up messages and windows are packed with help whenever you initiate a task, be that a campaign, segmentation, or automation, highlighting some of the more common tasks within the category. For example, when creating a new segment, Brevo suggests pre-defined segments, such as ones for engaged email subscribers, inactive email subscribers, contacts from a specific country code, or contacts with a pending task. It's quite handy, and we appreciate the helpful suggestions, even though a seasoned professional might find the tips and onboarding a bit excessive.

Gabriel Z.

Gabriel Z.

Software Analyst

Services outages became frequent and emails cannot be tested or sent during that time. Brevo is pushing its CRM and close features that were available for free before. For people who are never going to swtich to their CRM such moves are clearly wrong. For example, the conversations feature is much more limited as of now and to reply to Whatsapp conversations, subscribers need to pay.

Nikita V.

Nikita V.

Marketing Manager CRM

*This information is current as of 02/20/2024. While we regularly update our articles, it`s possible that this article may not contain some of the latest information.