Mailgun vs AWeber
Trying to choose between Mailgun vs AWeber as your email marketing software? Here's when to choose each tool – and the pros and cons to know about.
Mailgun
- 4.2/5 on TrustPilot
- 4.3/5 on Capterra
- 4.3/5 on G2
An email marketing platform equipped with dedicated delivery and validation tools. Features include transactional emails, email APIs, and SMTP relays.
Pricing
Starts at $35 a month for 50,000 emails/month
Key features
- Drag-and-drop email builder
- Personalization
- Analytics
- Email validations
- Transactional emails
- Integrations with various services via APIs
Support
Ticket support on all plans, chat and phone on weekdays for higher plans.
AWeber
- 3.4/5 on TrustPilot
- 4.4/5 on Capterra
- 4.2/5 on G2
An email marketing software with automations and integrations. It can also be used to build landing and e-commerce pages.
Pricing
Starts from $12.50 a month for 500 contacts (billed yearly)
Key features
- Email automation
- Landing page builder
- Custom sales pages
- Web push notifications
- Integrations with various services
- Drag-and-drop email builder
Support
24/7 support via email, limited hours support on the phone and in the live chat.
Founded in 2010 by Ev Kontsevoy and Taylor Wakefield. In 2021, Mailgun was acquired by Sinch. Company headquarters are in San Antonio, Texas.
AWeber was founded in 1998 by Tom Kulzer. Headquarters in Chalfont, PA.
The service is aimed at developers and people with advanced coding knowledge, so it’s not easy to use for the general public.
No coding or design skills are required. The software is intuitive with many pre-made templates and automations but lacks advanced features like photo editing inside the email builder.
Large companies with extensive mailing lists that require both marketing and transactional emails, deliverability monitoring, and a stable technological solution.
Small to medium companies that only need an email marketing platform with basic features.
No free plan, only a 30-day free trial paid plans.
Has a free plan for up to 500 subscribers and 3,000 emails a month. The features are limited, only basic templates and support are available on the free plan.
Billed monthly:
- Foundation starting at $35 for 50,000 emails a month. Includes APIs, webhooks, ticket support.
- Scale starting at $90 for 100,000 emails a month. Includes everything from the previous plan and 5,000 email validations, live chat and phone support, dedicated IP pools.
- Enterprise with custom pricing. Includes everything from the other plans and dedicated support, comprehensive onboarding, early access to new features.
Extra emails and email validations available for additional price
For up to 500 contacts, billed yearly/monthly:
- Lite $12.50 / $14.99
- Plus $20 / $29.99
- Unlimited $899
Other pricing features:
- 3 months of service free and up to 60.5% discount for nonprofits
- 20% discount for students
- Customer referral program
- Account hold package for $4.99 a month
Ticket support with 24-hour response time, Knowledge Center, Comprehensive SDKs, Customer Feedback Forum, and Documentation available on all plans.
Chat and phone support are available on the Scale and Enterprise plans. Chat support is available Monday through Friday from 7 am to 7 pm CST. Phone support is available Monday through Friday from 8 am to 5 pm CST.
On the Enterprise plan, users also have access to managed support.
- 24/7 support via email
- Live chat: Mon-Fri 7:00 am — 10:00 pm ET (UTC-5)
- Sat-Sun 8:00 am — 5:00 pm ET (UTC-5)
- Support phone line: 8 am — 8 pm ET (UTC-5)
- Guides and YouTube tutorials
- 24/7 paid email marketing master class
- AWeber expert service
- Drag-and-drop email builder and templates
- SMTP services for sending transactional emails
- Email validations
- Email previews on 100+ devices and clients
- Inbox placement testing
- Send time optimization
- Email analytics
- Integrations with various services via APIs
- Additional email optimization services for monitoring
- Email automation and pre-built autoresponders
- Landing page and sign-up forms builder
- Custom sales pages
- Web push notifications
- Integrations with various services
- Drag-and-drop email builder
- Custom template design service
- Free migration services
- 3 mobile apps for iOS and Android with various features
- Basic 7 templates with different layouts.
- Mailgun Templates API allows to integrate other templates into the service and manage the existing ones.
600+ templates and 600+ free stock photos
Custom email template design service
Templates for:
- Newsletter
- Holiday
- Various industries (real estate, food services, agencies, etc.)
- Birthdays and anniversaries
- Events
64 integrations including WordPress, Zendesk, Webflow, Airtable, Google Sheets, Jotform, and more.
700+ integrations including WordPress, PayPal, Intercom, Pipedrive, Shopify, Facebook, Salesforce, Google Analytics, Twilio, Zapier, and more
- Available only on the web.
- No installable solution.
- Website
- 3 mobile apps for Android and iOS (possible to check email marketing stats, add new subscribers, create and send newsletters)
- No installable solution.
English
English
Basic automations using API (requires coding)
Offers 3 types of email marketing automations:
- Open-based to track and reward the most engaged subscribers
- Click-based to send campaigns based on subscribers’ actions
- List-based to easily organize lists
- Useful API that easily integrates into other services
- Deliverability features
- Reliability and data protection
- Helpful support
- Only necessary email marketing features
- 700+ integrations
- 3 mobile apps for different purposes
- Easy-to-use no-code automations
- 24/7 email support
- Landing page builder
- Learning curve for beginners
- Interface is not very intuitive
- Stiff pricing structure
- Dynamic content requires coding
- Free plan and Lite plan are very limited
- Relatively high prices
- Lacks advanced features (like photo editing)
Easy to use and reliable. The reporting features are very helpful too. The option for dedicated IP is great for businesses sending lots of emails. The email verification API also helps us protect our domain reputation.
What do you dislike about Mailgun?
Only one API key. I wish we could generate multiple ones with different access levels so we could easily revoke them if anything goes wrong. I wanted to have one key for email verification only, and one key for each application that uses the email API.
You can integrate it to almost anything. The way that it manages the stream of emails it must send out is what makes this tool almost irreplaceable.
What do you dislike about Mailgun?
Hard to find something to not like about this. It is a very useful tool, it's not for novices. You need to know about email campaigns to know how to make best of it.
What problems is Mailgun solving and how is that benefiting you?
Keeping me out of spam list for the most part. Keeping our email in the green zone when it comes to spam detectors. It makes it easy to remove any bad emails, dnc's, and gauge things correctly.
Cons: AWeber has some features that I found difficult to use. For example, I found the automation rules difficult to configure, and the interface was a bit overwhelming. Additionally, the customer service was not always helpful or responsive to my inquiries. I also found that some of the reporting was not very detailed and I was not able to access some of the data I needed
*This information is current as of 01/20/2025. While we regularly update our articles, it`s possible that this article may not contain some of the latest information.
