Learn how an online gambling and sports betting company increased their email open rate 5x to 17%, achieved a solid 0.52% CTR, and automated their marketing communications with the Selzy email platform.
Industry Betting, Online Casino, Gambling
Favbet is a licensed Ukrainian bookmaker that also operates in Romania and Croatia. Founded in 1999, they offer sports betting on events such as the Champions League and the World Darts Championship. The company is committed to responsible gaming and adheres to industry initiatives that promote safe and controlled gambling practices to prevent gambling-related harm.
Before Favbet started using Selzy, they didn’t have a solid email marketing strategy, most of their campaigns had an open rate below the company’s expectations, and weren’t catchy enough to engage players. The company needed a reliable email solution tailored to their specific industry, as many email providers either didn’t consider betting to be a legal business to serve or imposed too many restrictions.
Moreover, most ESPs didn’t provide multi-account support which was the key for Favbet, as the company needed a separate account for each region they operated in to comply with local laws, which varied from country to country.
Another challenge was cleaning their email list of inactive contacts and duplicate addresses created by players to exploit welcome bonuses. This process was done manually and took a lot of time and effort, so the company wanted to automate it and needed a robust solution.
In conclusion, Favbet needed a reliable email platform that could provide its services to the online gambling business, and they found that with Selzy.
Selzy works with betting and gambling companies and takes care of their specific needs, providing a dedicated account manager to help them comply with regulations and improve key metrics from day one.
Under the guidance of a personal email expert, Favbet created multiple accounts with dedicated IPs for each country to comply with local laws and prevent deliverability and spam complaint issues.
The account manager also helped set up double opt-in and add unsubscribe links to Favbet’s emails (now automated in the new builder) and provided personalized recommendations on how to collect email addresses in full compliance with legal requirements.
Another key insight was that 30-40% of Favbet’s emails were opened on mobile devices, so they optimized their designs to better suit mobile users. With Selzy’s brand new email builder, this doesn’t take any extra effort as it automatically ensures that every email is mobile responsive by default.
The drag-and-drop builder also helped Favbet improve the look and feel of their emails. Using ready-to-use customizable templates and intuitive built-in design tools, they created fresh and engaging email visuals and increased open rates to an impressive 17% (and that’s considering the industry!). And now they can even import any HTML template and easily edit it right within the no-code drag-and-drop interface.
Along with a refreshed design, Favbet started sending out regular newsletters to further engage players and implemented effective automated email list hygiene practices by connecting Selzy to their CRM. Here are 3 key steps that contributed to open rate growth and helped the company maintain responsible gaming practices:
As Favbet expanded to Romania and Croatia, they used Selzy’s segmentation tools to target these markets and started sending campaigns in the recipients’ native language. With Selzy, they could automatically translate emails into any of 10 languages with a single click in — right in the email builder.
With the support of a dedicated account manager and Selzy’s advanced functionality, Favbet increased their email open rate by 5x to 17% and achieved a solid 0.52% CTR. This is a pretty good result for an industry that often experiences deliverability and spam complaint issues.
On top of that, automation and Selzy’s email verifier tool have saved the company a lot of time by making it easier to keep the email list clean and reducing manual work.
Today, Favbet is a globally recognized licensed bookmaker and a driving force in the adoption and popularization of responsible gaming practices. With email proving to be an effective solution for increasing player engagement, Favbet plans to keep growing with Selzy!
See how companies of all sizes and industries are using Selzy’s easy-to-use email automation tools to juice up their marketing campaigns, attract more customers, and drive sales.
