Astana Hub researched the market and chose Selzy as the email marketing solution that fully met the tech park needs. Selzy provided easy integration.
It didn’t take long to see the first results. By using Selzy to send newsletters to their contact list right before the Digital Bridge forum, Astana Hub onboarded 28,000 users to their brand new mobile app in just two weeks, achieving a 63% email open rate and 26% CTR.
Soon, an email marketing channel became one of Astana Hub’s methods of outreach. They imported their contact list, segmented it within their CRM, and set up daily and weekly newsletters. The tech park also started actively using UTM parameters to segment their list based on:
- Industry
- Event the lead originated from
- Lead’s status at Astana Hub: Resident, Partner, Student
The marketing team created newsletters within the drag-and-drop email builder, which saved them a significant amount of time and didn’t require any special design or HTML skills.
It worked well, but there’s always room for improvement, right?
Recently, Astana Hub fine-tuned their campaigns, implemented a new email marketing strategy, and started sending newsletters twice a week to avoid over-spamming. They began combining all the newsletters they used to send daily into a single weekly digest that they sent out to all contacts via bulk email.
Over time, email marketing proved to be a cost-effective channel and gave the tech park full access to their own subscriber list and segmentation tools, leading to better results
Selzy vs. competitors: Which platform is better?
“Selzy wins on functionality. It offers a comprehensive set of tools for advanced analytics, an easy-to-use drag-and-drop email builder with an AI writing assistant, and simplifies the process of cleaning up your contact list.”
— Arlan, Digital Marketer at Astana Hub
The marketing team particularly liked the countdown timers, a feature they actively use in their emails, and the convenient block structure in the email builder compared to the other service.
Implementing campaign optimization and content improvement suggestions from the Selzy support team resulted in a further 5-7% increase in metrics.
