Marketing and Customer Acquisition Strategies for Kenyan Businesses
- 1 hour
Learn how to increase brand awareness and visibility, generate leads and sales, and stay competitive in the Kenyan business landscape.
Sign up to learn how to:
Leverage mobile marketing
Learn how to perform SMS marketing, integrate mobile money, and optimize your web content such as websites, newsletters, and emails for mobile use.
Embrace social media power
Learn how to create and optimize social media profiles, post engaging content, and build a community. Use targeted ads to reach specific demographics and interests to promote your products.
Build relationships with email marketing
Learn how to nurture your customers and make efforts to convert potential leads into customers.
Harness the power of influencer marketing
Learn how to partner with social media influencers whose audiences align with your target market.
Use referral and loyalty programs, community engagement and sponsorships
Learn how to turn your customers into loyal brand advocates, build brand awareness, and foster a positive brand image.
The hosts
Jecinta Mwangi
Digital Marketing Manager
A results-oriented digital marketer with a passion for crafting engaging communications, driving business growth through strategic marketing initiatives, and bringing brands closer to their clients. She excels at crafting compelling messaging, effectively reaching target audiences and converting them and optimizing strategies to achieve results and ROI.
With a degree in Journalism and Mass Communication from the University of Nairobi, and 4 years of experience in the media space particularly marketing and social media, Jecinta has gained a diverse background in marketing strategy, content creation, and campaigns.
Mwaura Wambiru
Digital Marketing Expert in Kenya
Digital marketing expert passionate about empowering brands to thrive online. He crafts data-driven strategies and leverages the latest trends to drive growth.
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