Boosting Email Marketing Success: Optimizing Content & Data
- 1 hour
Learn how to understand your audience by analyzing demographic data, behavior patterns, and preferences to tailor content effectively.
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Crafting compelling content
Learn the latest data-driven strategies for creating engaging subject lines, personalized messages, and visually appealing designs.
Segmentation and personalization
Learn how to leverage data insights to segment your audience and deliver targeted, personalized content that resonates with your audience.
Tracking and analyzing metrics
Learn how to monitor key performance indicators (KPIs) such as open rates, click-through rates, and conversion rates to measure campaign effectiveness.
A/B testing and iteration
Learn how to use data analytics to experiment with different content elements and refine email campaigns for maximum impact.
The hosts
Melanie Hapisu-Wambugu
Founder and CEO of DigiPath Africa
Melanie emerges as a visionary leader in the digital marketing realm, boasting over seven years of expertise across various domains. Her multifaceted skill set encompasses digital marketing, LinkedIn specialization, AI prompt engineering, copywriting, and mentorship.
Her journey is marked by a relentless pursuit of excellence, evidenced by her track record of delivering exceptional results for renowned brands across diverse industries.
Mwaura Wambiru
Digital Marketing Expert in Kenya
Digital marketing expert passionate about empowering brands to thrive online. He crafts data-driven strategies and leverages the latest trends to drive growth.
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