ROI Calculator for Marketing Campaigns
Calculate your marketing ROI to find out how effective your marketing activities are.
What is marketing ROI (ROMI)
Why calculate marketing ROI
Digital marketers typically use another, more specific variation of ROI, Return On Marketing Investment (ROMI), to accurately measure their campaign performance and see how much money they are making on their marketing spend.
But what if you use more than one marketing channel to attract customers? For example, you combine email and social media to get better results. Here's a more specific calculation of total return for this case, rather than the basic formula
So you know exactly how much money each of your marketing channels is bringing in.
How to use marketing ROI calculator
Total revenue
Use this marketing ROI calculator to see how much money you have made in a given period of time, such as a week, month, or year.
Conversions generated
Include the conversion rate for your marketing campaign in this ROI calculator template. Remember to provide all metrics that you used previously for the same time period.
Amount spent
Type in the amount of money you invested in the production or purchase of goods if you are selling something, or in marketing if you are running marketing campaigns.
Why is this rate difficult to calculate
Attribution
Why is calculating ROI difficult? Let's take an ad copy as an example.
You have several options for how to promote your services or goods with this copy — post it on social media, send it as an email, or even put up a banner on the street. It's extremely difficult to predict in advance which attribution model will achieve more or less success in terms of ROI, especially if you have no prior experience with it.
Indirect effects
There can always be some influence from random factors such as holidays or worse — crises — that can affect costs per click for your ads and disrupt the entire performance of your campaigns and lead you to make the wrong decisions about the ROI.
Long-term value
Some marketing channels take time to reach their full potential, while others (like email) deliver the most value in the first 24 to 48 hours. This makes it difficult to compare different strategies and calculate ROI if you just ran your first campaign a month ago.
Unmeasurable value
For every marketing activity and campaign type, there are side benefits that, unlike ROI, you can't count directly — brand awareness, audience engagement and loyalty. Make sure you pay enough attention to the top of the sales funnel as the first point of contact with your customer, which has a huge impact on customer lifetime value.