Easy-to-use omnichannel marketing automation platform by Selzy
Use integrated data from your website, app, and CRM to nurture leads and drive sales via email and Telegram chatbots.
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Traditional vs. multichannel vs. omnichannel email marketing
Want to make sure your marketing strategy is really that effective? Letβs break down how single-channel, multichannel, and omnichannel strategies can transform the way you communicate with the audience.
Traditional
- π One-dimensional approach that relies on using only one channel like email.
- π It's simple but can be limiting if your customers prefer engaging on other platforms.
Multi-dimensional
- π¬ Here, you use multiple platforms like email, messengers, and SMS.
- π The channels aren't integrated yet, but it still gives you options on where to target your customers.
Omnichannel
- π» Automated marketing that uses integrated data across multiple channels.
- π» You can reach customers across different channels β from email to messengers β with consistent, sequential communication.
Grow your business with omnichannel marketing automation
Save time with a reliable omnichannel marketing platform with a drag-and-drop automation builder that helps you create triggered or bulk scenarios in minutes β even if you're not marketing- or tech-savvy.
Perfect for e-commerce stores and online schools
- Automate transactional, promotional, abandoned cart recovery, welcome, and feedback request messages
- Insert dynamic content with Liquid tags and filters β add names, product details, prices, and more
- Pull real-time data via API from your CRM or e-commerce platform, including order totals and delivery dates
- Segment audience and personalize subject lines and content based on each customerβs data
Launch and manage all your campaigns in one place
- Create custom omnichannel automation templates and organize them into folders by campaign type
- Analyze your campaign performance right in the automation builder β view key stats for each block after activating the scenario
- Launch automated marketing communications using a drag-and-drop automation builder
- Collect data on one channel while engaging on another β check if email subscribers can also be reached via Telegram, and vice versa. Turn a boring bulk email into a powerful sales tool by adding segmentation and personalized offers.
Omnichannel marketing automation within minutes
Boost your customer engagement and retention rates. Get started today and see big results in just a few days.
Integrate data
Selzy’s omnichannel customer journeys help you collect integrated data from multiple marketing channels. Connect via email, messengers, and chatbots. Use built-in integrations to connect your social media and CRM system β or upload your contact list manually.
Launch automated scenarios
Create omnichannel scenarios using a drag-and-drop automation builder..Send emails triggered by subscriber actions in your app or on your website, or by status updates and data changes in your CRM. You can also upload contact lists, assign tags, and work with specific cohorts to launch targeted automations without relying on external triggers.
Track performance
With detailed analytics for each block right in the automation scenario, you can track and manage all automations in one place while improving their performance in real time.
Choose campaign type that suits you best
Triggers campaigns
Set up triggered campaigns β send a message immediately in response to a triggered action. Set the conditions you want to check the subscriber information and list segment.
Single-dimension campaigns
Combine newsletters and messenger sendings with built-in integrations to reach your customers across multiple channels at once.
Multi-dimension campaigns
Respond to customer actions by combining channels sequentially, not in parallel. Keep customers engaged when a single attempt at reaching them through one channel fails.
What makes Selzy the best omnichannel marketing automation solution on the market
No hidden fees
Basically, Selzy offers two main pricing options with all the capabilities available. Choose between unlimited contacts or unlimited sendings. Pay monthly or save 30% with the annual plan!
Wide features range
You can quickly create an engaging email with great copy and visuals using the built-in AI assistant and image generator in the drag-and-drop editor.
24/7 support for our customers
Got a question or need help? Our 24/7 support team is available in six languages. You can reach us by live chat or phone. You can also request personalized email marketing at any time.
Ready to send your first campaigns?
Get started for free. Scale up when youβre ready.
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50,000+ customers can't be wrong...
Selzy is the easiest way to start selling with email β but donβt just take our word for it.
Read our customersβ success stories and see what they have to say π
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FAQ
What is omnichannel marketing automation?
Selzy provides you with a set of multi-dimensional marketing tools that allow you to engage your audience across multiple channels and devices.
What are the benefits of omnichannel marketing?
Reach your audience using a combination of channels β not just in parallel, but in sequence. Combine it with a series of triggers based on different conditions and user behavior.
Omnichannel marketing vs. multichannel marketing: What's the difference?
Cross-channel marketing uses single dimension campaigns while omnichannel strategies allow using multi dimension communications to make sales throughout the whole customer lifecycle.
Why is omnichannel marketing important?
Your customers are likely using multiple platforms to engage and communicate. That’s why it’s vital to have a brand presence wherever they are.
Engage your audience within different channels with Selzy
Turn your communications into natural engagement drivers with Selzy's omnichannel marketing automation.
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