Only send emails that matter
Segmented campaigns get a 39% higher open rate, 28% fewer unsubscribes, and 24% more sales (Lyris)
Be smarter than mass mailing
- Send custom-tailored emails to skyrocket your conversion with Selzy email segmentation tool
70+ customer segmentation criteria: choose the ones that fit your needs best
Where and who they are
Men or women? City or country? Young or elderly? Make sure you don’t sell a kid’s bicycle to a 30+ male triathlon junkie.
What they like
Keep your customers’ interests in mind: which articles they read, where they click most, and what they save to the cart.
How they act
Active buyer or hardly ever opened an email? A new client or a good old loyal customer? An iPhone or an Android user? The difference is real.
Make the most of your campaign with segmentation
Keep subscribers engaged
Get a higher open rate by separating inactive contacts from the highly engaged ones. Reanimate the ones who rarely open.
Give your people what they like
“Score points” by sending only the stuff that matters to your subscribers according to their behavior and preferences. Reach humans, not inboxes.
Creating segments with Selzy is easy
Simple or compound — we’ve got you covered
1 STEP
Choose criteria and set your condition
2 STEP
Make your segment very precise by adding other criteria
3 STEP
Save your segments to use them later
Make it personal
Get closer to your customer by personalizing your message
Test what really works
Use a/b testing which color or shape of the button brings you more clicks
Full analytics
Track your campaign analytics at the deepest levels to make data-driven decisions.
50,000+ customers can't be wrong...
Selzy is the easiest way to start selling with email.
But don't just take our word for it, see what our customers say 👉
“A true gem we discovered in a huge pile of email marketing software. Way more affordable than those big known brands, and it outperforms them! All we need for full blown email marketing campaigns.”
“The overview dashboard is something I really love, because of how easy it is to understand and the summary statistics of my overall opens, clicks and unsubscribe. The support desk is really great and quick to respond.”
“Great UI, super easy to use and navigate around. I really love the ease of use and the amazing and attractive templates it has that makes it so simple.”
“Selzy is cost effective to the max and it makes it clear how my list health is going. Also top of the line support. We are talking minutes no matter what time I pinged the chat.”
“I have been extremely satisfied with Selzy and would highly recommend it to anyone looking for a reliable and user-friendly email campaign management tool. The analytics and reporting tools are top-notch, providing detailed insights into the performance of my campaigns.”
“I can run a campaign easily. It’s an alternative solution to the CRM+Email marketing tool I use on a daily basis.”
“Create email campaigns super fast, and having my email list on different categories is awesome. Been using Selzy a lot, no complaints at all.”
“Selzy is a one-stop solution for all your email marketing needs and it’s on a budget. Highly recommended for all marketers out there.”
“I sent the first (test) campaign in less than 5 minutes. How did Selzy get me? Pleasant dashboard, clear statistics, including the deliverability of emails from the campaign, send an email to contacts who haven't opened the message (with one click), simple import of contacts”
“Great buy! The builder covers everything, I was looking at the large array of design templates. The UX/UI is just smooth. Selzy makes Mailchimp look pale in comparison.”
“Response time is less than 5 minutes, and staff is skilled.”
“The best thing about Selzy is its ability to manage marketing emails with fantastic templates, simplifying the process.”
FAQ
How does segmentation with Selzy work?
Segmentation helps you target the right people from your list with your message. Segment your subscribers into smaller groups by location, gender, lifecycle, and behavior. Combine several criteria and save your segments. This will allow you to stay relevant to your audience
Which segmentation criteria should I choose?
Activity, preferences, customer lifecycle, demographics, and location are among the most popular ones. Make sure you choose the correct criteria for your goal. If you’d like to announce a hot deal, segment your subscribers by their activity and send it to your most active ones for a higher conversion. If you’re currently offering a special discount for store pickup, segment by location, and only inform those who live where your store is located.
How to automate segmented campaigns?
Automating segmented campaigns with Selzy is easy. Go to ‘Automation’ tab — create email chains for different segments — fill it with your content — choose criteria that fit you best — click ‘Launch’. Your automation process is all set!
Grow your business smarter with email marketing segmentation
Show that you care — only send what matters.