How to sell with emails: Email marketing 101 course by Selzy
Online email marketing course & certification
Learn to do email marketing that drives results.
Ideal for small business owners and
solopreneurs.
Learn. Practice. Drive results.
Get both knowledge and a practical tool to apply that knowledge for great results! Put your new skills to work using Selzy, an intuitive and easy-to-use email marketing platform.
1-month Selzy Standard plan is included in the course
Send unlimited emails to 5,000 contacts
After each module, you’ll have:
- Recommended reading on the topic
- Homework applied to your own project
- Quick quiz to review and memorize information
Put knowledge into action right away
Who is this course for?
Suitable for small business owners and solopreneurs.
This course is right for you if:
- You've dabbled in email marketing a little bit but weren't impressed with the results
- You know a few bits and pieces of email marketing but lack the solid structural knowledge to really make it work
What you will learn
Learn how to
- Make email marketing deliver real business results, not just opens and clicks
- Create emails that people want to read: from the subject line to the unsubscribe button
- Build an email list yourself from scratch, without the help and expense of hiring other specialists
We will
- Take you step-by-step from collecting a database to analyzing your campaigns
- Show you exactly what you need to do to convert your email list — and how to do it right
How to sell with emails: email marketing 101 course by Selzy
Module 1: Why your business needs email marketing
Lesson #1: The real reasons your business needs email marketing
Module 2: Efficient bulk sending
Lesson #1: Why you can’t just use your regular email for marketing campaigns
Lesson #2: How to choose the right email marketing platform for your business
Lesson #3: How to set up your own corporate email for sending
Quiz to test your knowledge
Module 3: How to grow your email list
Lesson #1: Email list building done right: Do's and don'ts
Lesson #2: Attracting new subscribers with a website sign-up form
Lesson #3: Getting emails upon user sign-up or after a purchase
Lesson #4: Social media and other channels as a list building mechanism
Lesson #5: Lead magnets: Greatest booster for your lead generation forms
Quiz to test your knowledge
Module 4: Crafting a professional email
Lesson #1: Writing 101: Basic principles of good email copy
Lesson #2: How to make your emails convert with CTAs
Lesson #3: Email design and layout that stands out
Quiz to test your knowledge
Module 5: Preparing your email for sending
Lesson #1: Subject line and preheader: Dos and don’ts
Lesson #2: Why you need an unsubscribe button
Quiz to test your knowledge
Module 6: Analyzing your campaign
Lesson #1: What metrics you really need to look at
Lesson #2: A/B testing: How to interpret your metrics correctly
Quiz to test your knowledge
Module 7: Email deliverability
Lesson #1: Why do emails end up in spam, even if you’re not a spammer?
Lesson #2: Ultimate anti-spam checklist
Lesson #3: What to do if emails still end up in spam
Quiz to test your knowledge
Module 8: Email automation
Lesson #1: Automated email campaigns
Lesson #2: Creating an automated welcome email sequence
Quiz to test your knowledge
Module 9: Email marketing strategy
Lesson #1: How to create a great strategy
Quiz to test your knowledge
Module 10: Keeping your subscriber base healthy
Lesson #1: How to prevent low-quality subscribers from getting on your list
Lesson #2: How segmentation can help you clean and reactivate your mailing list
Quiz to test your knowledge
How to get access to Selzy Standard plan?
- Sign up with Selzy account
- Send the code word COURSE in support chat
- Our support team will load your Selzy account with unlimited emails to 5,000 contacts within minutes!
Get certificate in email marketing upon completion
Share your certificate with potential employers and your professional network on LinkedIn. You can display it right in the "Licenses and Certifications" section of your LinkedIn profile.
Course instructors
Selzy experts & Yanna-Torry Aspraki
Yanna-Torry is an award-winning deliverability expert, coach and consultant in the email space. She trains companies of all sizes to make the most of their email marketing efforts by approaching deliverability in a smart way.
About Selzy
Selzy is your go-to email marketing tool, designed to simplify things. We're all about keeping it straightforward, effective, and budget-friendly, especially for folks who are just getting started. Selzy makes it simple and stress-free to juice up and automate your email marketing, attract more customers, drive sales and grow.
Let our customers speak for us
“Selzy’s analytics and reporting tools are top-notch”
International Sales and Business Development Manager
“Super easy to use and super fast to build your emails.”
Small Business Owner
“Top of the line support. We are talking minutes no matter what time I pinged the chat.”
Freelance Designer
“I sent the first campaign in less than 5 minutes. I am very surprised that such a thing is possible.”
AppSumo user and our happy customer
“Great buy! The UX/UI is just smooth. Selzy makes Mailchimp look pale in comparison.”
AppSumo user and our happy customer
FAQ
How to get access to Selzy Standard plan?
- Sign up with Selzy account
- Send the code word COURSE in support chat
- Our support team will load your Selzy account with unlimited emails to 5,000 contacts within minutes!
What is the total duration of this email marketing certification course?
The total duration is slightly over 2,5 hours.
Is the course the right fit for me if I know nothing of email marketing yet?
It totally is! This course will suit both for those who possess some bits and pieces of knowledge as well as those who are just starting in email marketing.
Will I have lifetime access to the course once I purchase it?
Yes, you can access the course any time after your purchase.
How to learn email marketing effectively?
Easy! Sign up for the course, get the knowledge and immediately apply it in your Selzy account!