ConvertKit vs AWeber
Trying to choose between ConvertKit vs AWeber as your email marketing software? Here's when to choose each tool – and the pros and cons to know about.
- 4.7 GetApp
- 4.7 Capterra
- 2 TrustPilot
Average 3.8 / 5
ConvertKit
ConvertKit is a tool for marketing automation and monetization for independent creators.
Pricing
- Email marketing automation
- Landing pages
- Sign-up forms
- Analytics
- A/B testing
- Tools for content monetization
Key features
- Email marketing automation
- Landing pages
- Sign-up forms
- Analytics
- A/B testing
- Tools for content monetization
Support
Community support for all users, email and chat support for paid users
- 3.4 TrustPilot
- 4.4 Capterra
- 4.2 G2
Average 4 / 5
AWeber
An email marketing software with automations and integrations. It can also be used to build landing and e-commerce pages.
Pricing
Starts from $12.50 a month for 500 contacts (billed yearly)
Key features
- Email automation
- Landing page builder
- Custom sales pages
- Web push notifications
- Integrations with various services
- Drag-and-drop email builder
Support
24/7 support via email, limited hours support on the phone and in the live chat.
General info about company
ConvertKit
ConvertKit was founded in 2013 and is based in Idaho, the US. It was created by Nathan Barry, a blogger and creator who needed a better way to promote his books and courses.
AWeber
AWeber was founded in 1998 by Tom Kulzer. Headquarters in Chalfont, PA.
Difficulty
ConvertKit
Not beginner-friendly, since you need to code while creating emails.
AWeber
No coding or design skills are required. The software is intuitive with many pre-made templates and automations but lacks advanced features like photo editing inside the email builder.
Best for
ConvertKit
Bloggers, coaches, course creators, writers, and everyone who makes content for living.
AWeber
Small to medium companies that only need an email marketing platform with basic features.
Free plan
ConvertKit
The forever free plan includes the contact list of up to 1,000 subscribers and the following features:
- Unlimited landing pages
- Unlimited forms
- Unlimited “broadcasts”, or one-off email campaigns, sent right away or scheduled
- Audience tagging and segmentation
- Selling digital products & subscriptions
- Community support
- Free recommendations
AWeber
Has a free plan for up to 500 subscribers and 3,000 emails a month. The features are limited, only basic templates and support are available on the free plan.
Pricing
ConvertKit
Dynamic pricing depends on the size of your contact list and the features of interest.
Creator: $9–1,916/month billed yearly for 300–400,000 subscribers. Includes all the free features plus:
- Live chat & email support
- Paid recommendations
- Free migration from another tool
- Automated email sequences
- Visual automation builders
- Third-party integrations
- One additional team member
Creator Pro: $25–2,166/month billed yearly for 300–400,000 subscribers. Includes all the Creator features plus:
- Newsletter referral system
- Subscriber scoring
- Advanced reporting
AWeber
For up to 500 contacts, billed yearly/monthly:
- Lite $12.50 / $14.99
- Plus $20 / $29.99
- Unlimited $899
Other pricing features:
- 3 months of service free and up to 60.5% discount for nonprofits
- 20% discount for students
- Customer referral program
- Account hold package for $4.99 a month
Support
ConvertKit
Community support:
- The internal forum where you can ask questions and receive answers from ConvertKit support specialists and other platform users
- Available even on the free plan
Email and live chat support:
- Available for Creator users
- Priority support via email and live chat available for Creator Pro users
ConvertKit also provides a knowledge base and a YouTube channel with tutorials. The platform also runs online workshops for newbies in marketing.
AWeber
- 24/7 support via email
- Live chat: Mon-Fri 7:00 am — 10:00 pm ET (UTC-5)
- Sat-Sun 8:00 am — 5:00 pm ET (UTC-5)
- Support phone line: 8 am — 8 pm ET (UTC-5)
- Guides and YouTube tutorials
- 24/7 paid email marketing master class
- AWeber expert service
Features
ConvertKit
- Email builder
- Email marketing automation
- Landing pages
- Sign-up forms
- Tools for selling digital products and paid subscriptions
- List segmentation
- Lead scoring
- A/B testing
- Reporting and analytics
- Internal referral systems for creators to earn off putting links in your newsletter or paying to get promoted by other creators
AWeber
- Email automation and pre-built autoresponders
- Landing page and sign-up forms builder
- Custom sales pages
- Web push notifications
- Integrations with various services
- Drag-and-drop email builder
- Custom template design service
- Free migration services
- 3 mobile apps for iOS and Android with various features
Templates
ConvertKit
25 email templates made for content creators by content creators, includes templates for:
- Newsletters
- Content promotion
- Product sales pitch
- Waitlist
The templates are sourced from other users and you can create and share your own.
ConvertKit also offers 50+ landing page templates not specified by purpose.
AWeber
600+ templates and 600+ free stock photos
Custom email template design service
Templates for:
- Newsletter
- Holiday
- Various industries (real estate, food services, agencies, etc.)
- Birthdays and anniversaries
- Events
Video/screenshots
ConvertKit
AWeber
Integrations
ConvertKit
120 integrations with third-party apps for:
- Memberships and courses
- Analytics
- Lead capture
- E-commerce
- Giveaways
- Quizzes
- Workflows
- Webinar
- Affiliate management
- CRM
- Scheduling
- Email verification
ConvertKit also supports Zapier for even more integrations and provides users with the API docs for custom integrations.
AWeber
700+ integrations including WordPress, PayPal, Intercom, Pipedrive, Shopify, Facebook, Salesforce, Google Analytics, Twilio, Zapier, and more
Devices
ConvertKit
- Web app only
AWeber
- Website
- 3 mobile apps for Android and iOS (possible to check email marketing stats, add new subscribers, create and send newsletters)
- No installable solution.
Languages
ConvertKit
English
AWeber
English
Automation
ConvertKit
10+ visual automation templates for starting a paid newsletter, releasing a new podcast, crowdfunding for a music album, and other tasks that professional content creators might face.
AWeber
Offers 3 types of email marketing automations:
- Open-based to track and reward the most engaged subscribers
- Click-based to send campaigns based on subscribers’ actions
- List-based to easily organize lists
Pros
ConvertKit
- Good platform for content creators
- Great deliverability
- Supports paid newsletters and has a “tip jar” functionality for free donations from subscribers
- A flexible tagging and segmentation system for targeted campaigns
AWeber
- Only necessary email marketing features
- 700+ integrations
- 3 mobile apps for different purposes
- Easy-to-use no-code automations
- 24/7 email support
- Landing page builder
Cons
ConvertKit
- Very basic reporting
- Expensive compared to other email marketing tools
- Not great for midsize and large businesses
- No drag-and-drop builder which makes it harder to design emails from scratch
AWeber
- Dynamic content requires coding
- Free plan and Lite plan are very limited
- Relatively high prices
- Lacks advanced features (like photo editing)
Reviews from experts
ConvertKit
If you’re a blogger, vlogger, frogger, YouTuber, digital course creator, or anyone who makes their own digital content for sale under a single business entity, ConvertKit is 100% the tool for you, and it’s not even close.
It has everything you need to grow your business, including direct integrations with tools specifically designed to make your life easier like course, webinar, blog, and lead magnet plugins.
If you’ve got a stable business and over 1,000 subscribers, you’ll reap all of the benefits of the world’s most streamlined email autoresponder tool at a price that won’t break the bank and is silly easy to use.
We bought this software after reading the Capterra reviews here, however we find it very limited in customization so it's mainly take it or leave type of features. We could not block freemailers from subscribing, or use custom CSS for the same purpose. In general, it is not a tool to use if you care about following a brand identity of your own.
The set-up process is tedious with Wordpress websites. We were not happy so we canceled, so instead of letting the current paid period last the software deactivated the account immediately and blocked us out of the software. We could not export our subscribers nor our content.
AWeber
It’s fair to say, AWeber has all the basics you need for a small business and does quite a good job at educating first-time users with its range of customer support articles, videos, and podcasts. The issue is that, apart from customer service and landing page solution, there isn’t a particular area where Aweber really excel in when it comes to its features.
It allows me to quickly create engaging emails with their drag-and-drop email builder. I also appreciate that I can track the success of my emails with their comprehensive reporting suite. Additionally, I love the variety of automated features like segmentation, list segmentation, and automation rules. All of these features make AWeber a great choice for businesses looking to maximize the impact of their email marketing campaigns.
Cons: AWeber has some features that I found difficult to use. For example, I found the automation rules difficult to configure, and the interface was a bit overwhelming. Additionally, the customer service was not always helpful or responsive to my inquiries. I also found that some of the reporting was not very detailed and I was not able to access some of the data I needed
*This information is current as of 02/13/2024. While we regularly update our articles, it`s possible that this article may not contain some of the latest information.
