Email marketing: the secret weapon for small business success. 7 reasons to get started on sending emails!

  • 1 hour

Check out 7 reasons why almost every business needs email marketing and how it can help to boost sales.

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Sign up to learn the most effective way to take advantage of the 7 key benefits of email marketing that can't be ignored:

Cost effectiveness

Email marketing is an extremely cost-effective way to reach out to customers.

Personalized communication

With email marketing, you can personalize your communication with customers, tailoring the message to their specific interests and needs.

Targeted messaging

Email marketing allows you to segment your audience and send targeted messages to specific groups.

Increased brand awareness

Consistent and well-designed email campaigns can help to increase brand awareness and keep your business top-of-mind with customers.

Boosted customer engagement

Email marketing can be used to encourage customer engagement, by including calls-to-action in your emails that drive customers to your website, social media channels, or physical location.

Ease of tracking and measurement

Email marketing platforms typically offer robust analytics, allowing you to track and measure the success of your campaigns.

Enhanced customer retention

By using email marketing to keep in touch with clients, you can build stronger relationships with them and increase customer retention rates.

The hosts

Clara Toombs

Clara Toombs

Email Marketing Consultant at Clara Toombs Consulting

She’s been in email marketing for 15 years working for Fortune 500 companies such as The Expedia Group,, as well as well known UK brands (including Monsoon Accessorize) across fashion and e-commerce businesses.

She is also an accredited Executive Coach and contributor to digital marketing books including Digital Marketing Strategy 3/, and has experience as a keynote speaker at email marketing conferences.

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