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Data-Driven Decision Making: Leveraging Analytics to Optimize Your Marketing Efforts

Past

1 hour

Learn how to optimize your marketing strategy with real-world case studies and examples, and master the art of decision-making with actionable insights and analytics expertise.

Sign up to learn:

Data-driven decision making

Learn how data analytics can provide valuable insights into consumer behavior and campaign performance.

Types of data analytics

Explore descriptive, predictive, and prescriptive analytics for informed decision-making.

Key metrics and KPIs

Learn how to monitor key performance indicators (KPIs) such as conversion rate, click-through rate (CTR), bounce rate, and customer lifetime value (CLV) to measure campaign effectiveness.

Data analysis tools & visualization techniques

Discover tools such as Google Analytics, Adobe Analytics, and social media analytics platforms and visualization techniques such as charts, graphs, and dashboards to transform raw data into actionable strategies.

Implementing data-driven strategies

Learn the exact steps for implementing data-driven strategies in your organization, including continuous testing, monitoring, and iteration based on data insights.

The hosts

Wilhard Don Nalisi

Digital Marketing Strategist & Coach

Highly accomplished digital marketing and media professional with 8 years of experience, a Bachelor’s Degree in Public Relations, and 10 digital marketing certifications.

Currently pursuing a Master’s in Digital Innovation & Entrepreneurship, Wilhard is a forward-thinking leader dedicated to delivering results. He has made a significant impact on the industry by training over 500 SMEs and corporates in Kenya in partnership with Google, empowering businesses to thrive in the digital landscape.

He also shares his expertise through his own YouTube podcast [#digitalks] and LinkedIn, further cementing his position as a thought leader in digital marketing.

Mwaura Wambiru

Digital Marketing Expert in Kenya

Digital marketing expert passionate about empowering brands to thrive online. He crafts data-driven strategies and leverages the latest trends to drive growth.

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